This new article in our Emerging Voices Series is made possible by the generous support of our patrons on Patreon. Please join Adpulp's subscribers on Patreon. When you do, we will deliver fresh material for your head. Witness... LONDON—The last two decades have seen the world double down on a growing obsession with ease and convenience. Industries, fortunes, and entire ways of life have been built on the idea …
Way Too Many Americans Are Hungry for Food, Respect, Work, and Love
People are hungry. As the country grapples with the calamitous economic fallout from COVID-19, an estimated 54 million people, including children, are turning to Feeding America’s network of food banks for help. In partnership with the Ad Council, Colle McVoy created a series of PSAs that depicts the growing need to feed millions and inspire people to donate to Feeding America’s COVID-19 Response …
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When There’s No Money Or Desire To Buy Things, There’s No Need To Advertise
I do not understand economics. Or, I do understand, it's just that economics stopped making sense. Did you know that demand for housing was down 18% in April; yet prices remain 7.4% higher compared to last April? How does anyone explain such figures that are clearly at odds? When you dig in and work hard to understand, the answer that is offered up is housing inventory remains low. So, demand is low, but the …
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“We’ll Fix That In Post” Is Now “We’ll Make That In Post”
Unhappy people in unhealthy situations. It's a storyline of this time. Oreo can't fix our ailing economy or find a cure, but the cookie maker can extend a lighthearted and cheerful message, which is perfectly on-brand. https://youtu.be/4wOaqOpDxNQ There's nothing wrong with this Oreo spot, especially considering it was released on April 9th. But it's the kind of spot that grew monotonous in a matter of …
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Media Melt Down, A Sad Saga in Short Repetitive Chapters
The Oracle of Omaha recently warned that newspapers were toast. It's not the kind of thing to take lightly. The Guardian, for one, is not taking it lightly. Here's what it says in their pages: Print advertising revenue has collapsed, down by about 80% since the start of the pandemic. The situation at local newspapers, which rely on small local businesses for ads, and were struggling even before the crisis, is …
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This Commercial Features the Voice and Music of Nina Simone
Vous etes seuls, mais je désire etre avec vous. Before we consider how Nina Simone's song is used in a commercial, let's consider the song. https://youtu.be/_YYEeOf9mDs The song is from Simone's 1982 album, Fodder on My Wings, and it expresses the perfect sentiment for this pandemic-ridden time. You are alone, but I want to be with you. Intermarché Lifts Shopper's Spirits with Song For the past two …
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As A Way To Say “Thanks,” Bud Light Wants To Buy Everyone A Round
Did Someone Say "FREE BEER"? Someone did. The next round of Bud Light's is on the brewery. The only question is when. Open for Takeout, a new promo from Bud Light, is asking beer drinkers to order takeout from a favorite restaurant or bar, upload the receipt to a web portal, and get $10 toward their next round of Bud Lights. https://youtu.be/C6XAt2_1hYs Joe Lennon, Senior Director of Bud Light, shared, …
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When You Wear A FaceShield, We Can Safely See You Smile
Do you and your loved ones have face shields? Would you wear one if you did? Face shields offer more effective protection against coronavirus than masks and should be worn by the public whenever they leave home, according to physician and epidemiologist Michael Edmond. He believes the simple devices are more effective than masks at protecting the eyes, nose, and mouth from Covid-19 infection and …
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