According to Ad Age reporter Kunur Patel, Arianna Huffington told the audience of ad execs gathered for the 4A's Transformation Confab in San Francisco today that surviving in the digital age means constantly reevaluating strategies for success. She also charted "4E's" -- Engagement, Enthusiasm, Empathy and Energy -- needed to tap into the zeitgeist of the digital era that's transforming the content business. "This …
Matt Mason On Competing With Pirates And Other Matters
Matt Mason, is Strategy Director at Syrup and author of The Pirate's Dilemma. I like how he says business books are big business cards. That's sort of how I feel about AdPulp. …
Continue Reading about Matt Mason On Competing With Pirates And Other Matters →
Skype Goes Where You Go
To promote its mobile capabilities, Skype has launched a campaign called Skype Outside. The company put the Skype app onto the mobile handsets of five artists from across the globe, and anyone with a message they want to share can call one of the artists and have their words unleashed into the great outdoors. Messages are being sculpted into trees in Turkey, taken to the streets of Tokyo, turned into contemporary …
Big Air, Big Idea
Red Bull has been doing things right for years, but RedBullProjectX.com, also known as Shaun White's private half pipe outside Silverton, Colorado, is the bomb. It's the perfect example of a lifestyle brand taking their content strategy (and their endorsement deals) to the edge and beyond, a place Red Bull drinkers and radical shredders like to be. The pipe was built by Snow Park Technologies. …
We Have A Zombie Problem
Steffan Postaer is a content zombie. No longer able to process information, we rip through new media biting and chewing and spitting out content, barely digesting any of it. Ravenously, we move on to the next. Indeed, barely chewed facts, items and stories pass through us onto the web like offal. Our constant tweets and updates are mere bits and pieces, carrying links like so many worms, each containing the shred of …
2010 Dispatches From Molson Coors
Molson Coors is stoked to support Team Canada, make roving reporters out of its staff and serve a whole lot of beer to fans of the Vancouver Olympics, which gets underway today. I'm not sure who the target audience is for these videos. It seems like the content might be for an internal audience, but maybe the brewer just needs to hit its video-on-the-fly stride. …
The Ability To Make A Lasting Impression In 140 Characters Is Part Of The Job
BFG Communications in Savannah is once again looking to hire an Assistant Content Manager. Last time BFG did that, they asked prospects to contact them via Twitter. Doing so led to a storm of publicity for the company and a new employee in Hal Thomas. Now there's another opening and again BFG wants to hear from prospects on Twitter. One new applicant, Sam the Butcher from the Denver area offers this video (originally …
McTainment Down Under
Fun, play-time and a focus on characters have always been part of the McDonald's brand experience. To me, it makes sense to bring these brand attributes out in episodic video for the social space. Six days ago we ran a story about episodic content in McDonald's northnermost regions, I'll Have A Coke, And Some McMedia. Now, thanks to Gennefer Snowfield's digital guide service we're being pointed in the opposite …