And then there's the one with the idiot Miss Teen South Carolina. I would love to have been a fly on the wall in the conference room where this idea was presented. It was probably more bizarre than I could imagine. …
Canadian Celebrity Steve Nash and 50 Cent Appear In Fake Informercial For Real Promotion
Want to create a new flavor of vitaminwater? Great. The brand is asking its fans to help develop the next vitaminwater flavor which will be sold in stores in the spring of 2010. [via Make the Logo Bigger] …
Music Videos Are Commercials For The New Album — This One Features The Retailer’s Logo Throughout
BTW, Pearl Jam is on tour right now. They're playing Vancouver, WA next Saturday, the 26th, with Ben Harper opening. …
Peterson Is A Monster
Football is war and to win a war you need monsters. Wieden + Kennedy and Nike Football capture this perfectly in the Pro Combat "Alter Ego" spot below. The spot stars Adrian Peterson of the Minnesota Vikings--the best running back in the league today. The use of slow-mo, black and white photography and the horror movie score all bring additional drama to a story that's inherently dramatic. And it doesn't hurt that …
Allstate Too Applies The Heat
Question: Did Bobby Bowden, Florida State and the NCAA approve this ad? Question: Where's the 1-800 number to place an order for one of these grills? Question: Why are the dudes in blue using an opposing team's grill? Here's what we do know: The one-of-a-kind Bobby Bowden replica grill featured in the spot is part of the 2009 Allstate Tailgate Tour and will travel from stadium to stadium to major college football …
Nine West And Nashville Sing Harmony Together
I like promotions where the winner gets something he or she would likely never attain without the help of the sponsoring brand. For instance, anyone can book a trip to Hawaii, but it takes some connections to book a recording studio and all the talent it takes to make a record. According to BrandWeek, retailer Nine West has those connections in the entertainment industry. The winner of the brand's new "Vintage …
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Bono and Edge Leave Their iPhones at Home
Visit Blackberry.com/U2 for more info on the brand's integration with Ireland's most popular rock band. Agency: Arc Worldwide, Chicago Director: Alex Courtes of Partizan …
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Deepak Chopra Helps Honda Sell Cars
"Dreams vs. Nightmares" is the latest installment in Honda's DREAM THE IMPOSSIBLE documentary series. Launched in January, the series works to reveal the true essence of Honda's corporate philosophy. "We hope to inspire our customers to see the possibilities beyond the nightmares they may read in the news," says Barbara Ponce, manager of corporate advertising for Honda. The campaign which can be seen on Honda's …
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