According to a New York Times report, New York agency, Trollb …
Forget “Be Like Mike”
At a time when athletes like Kobe and the mouth with a bat dominate the headlines, it's good to know there is at least one real American sports hero for us to gain inspiration from. The above image is available as a screen saver at WearYellow.com, a Nike site. …
Former Juice Guy To Sell Beer
Adweek: Duffy & Shanley said it has been hired by Narragansett Brewing to help relaunch the company's namesake beer brand via an October campaign that will initially focus on promotions and point-of-sale materials. The independent agency in Providence, R.I., is also handling package redesign, Web marketing and public relations. The beer was first brewed in 1890 in Cranston, R.I. By the 1960s, it had grown into one …
All Tiger, All The Time
So I'm watching the British Open, and right now Tiger Woods has a 4 shot lead with about 5 holes to play. Good thing, too--because Nike and American Express are blanketing the commercial breaks with Tiger ads. See the new Nike one here at Adcritic. It's unlike the Masters, when Tiger sank a sweet putt and Nike didn't capitalize on it with an ad for a month or two, letting Joseph Jaffe claim some credit for quickly …
The United States of Wal-Mart
"It's hard to know exactly when it happened, just as it's impossible to know if, or when, it will end. But for now, it's clear: We're all Wal-Mart's bitches." - John Dicker I have to admit, I'm fascinated by Wal-Mart. I've written about this phenomenon before, as well as noted how Wal-Mart's bumbling PR negates the effects of lead agency Bernstein-Rein's shiny happy image ads when it compares its opponents to Nazi …
How True
Normally, liquor advertising has to be put through tight legal screens. Looks like New Orleans-based drinking establishments don't play by those rules, which of course lends itself to better work. Creative courtesy of Sullivan St. Claire, Mobile, AL--a new contender for our "Agencies In Strange Places" series. …
Just Do It
Al Ries writing in Ad Age says it's imperative to describe one's brand in three words. Powerful, long-lasting brands are built by owning a word in the mind. What …
Is “Made In America” A Viable Brand Strategy Anymore?
The New York Times today reports on some sell sheets and marketing materials produced by Anheuser Busch that emphasizes the company's American pedigree. According to the article: The materials consist of at least two sheets of information that apparently are meant to depict Anheuser-Busch as the brand of choice for patriotic Americans. One sheet criticizes the company's major competitors, SABMiller and Molson Coors, …
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