Al Ries writing in Ad Age says it’s imperative to describe one’s brand in three words.
Powerful, long-lasting brands are built by owning a word in the mind.
What
By David Burn
Al Ries writing in Ad Age says it’s imperative to describe one’s brand in three words.
Powerful, long-lasting brands are built by owning a word in the mind.
WhatRelated
David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.
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