USA Today: It won't be a snap to sharpen its image, but tonight Kodak begins a blitz of new ads and products designed to make consumers see it as a world-class digital-imaging company. The opening shot will be hard to miss: Ads will air simultaneously at 9 p.m. ET on the major broadcast networks and selected cable channels and Internet sites. The effort comes at a critical time. Kodak has been restructuring for a …
Vote For Pedro Then Go To The Fair
American Copywriter points to a broadcast campaign for the Utah State Fair. The spots feature Jon Heder, the actor best known for his role in Napolean Dynamite. By the way, the film is set in Preston, Idaho, a short distance from the Utah state line. In a related note, this quiz can help determine which Napolean Dynamite character you are. …
Ceviche Please
Ad Age: Out of bankruptcy and under new ownership, "fresh Mex" restaurant chain Chevys has named Maiden Lane of San Francisco its advertising agency following a review. The win was the first for the shop, formerly Gardner Geary Coll, since it changed its name to Maiden Lane this summer. Other contenders in the review included Amazon Advertising and Eleven, both San Francisco. The chain has about 100 Chevys Fresh Mex …
Baby Got Back But Where’s The Copy?
Steve Hall of Adrants makes available a new ad from Nike that celebrates big butts. Given that Nike is a fitness company, one might think this approach incongruous. But from a strategic point-of-view, it makes sense to be inclusive of all body types. Sadly, from a creative execution point-of-view, this ad needs work. Here's the worst copy sequence from the ad: My butt is big... It's a border collie That herds skinny …
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Yes, I Want Chili Cheese In Between The Keys Of My Powerbook
I love Wi-Fi. It's great to surf the net anywhere you want. But I can't understand the appeal of bringing in your Powerbook to a Krystal, which is offering free Wi-Fi access in all of its stores. Unless you wrap your laptop in some sort of protective compu-condom, it sounds like a disaster waiting to happen. Krystal is the South's version of White Castle. It's the greasiest place on earth. And I mean that in a good …
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A Plea For Consistency In Advertising
Steve McKee, writing in BusinessWeek, makes an effective argument for marketers to be patient with their ad campaigns: Companies have any number of reasons to feel the need to change their advertising approach, from fallen pitchmen to falling sales to (all too commonly) internal boredom with the "same old thing." But the companies with the strongest long-term track records do everything they can to maintain a …
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INNW
Doritos wants you to stop procrastinating. Because "Doritos is all about making a statement and living life in the now." That's why the snack food maker is taking part in the oh so Converse-like Fresh Films contest with Sony, and why they stand behind INNW.com, short for "If Not Now When?" …
The Art Of Big Boxes
Thanks to a pointer from Meta Cool, I now know to go to COSTCO for my next purchase of an original Miro, Picassso, Chagall, Toulouse-Lautrec or Leroy Neiman. This limited edition lithograph, signed and numbered by the artist is fetching a cool $3999.99 …