Doritos wants you to stop procrastinating. Because “Doritos is all about making a statement and living life in the now.”
That’s why the snack food maker is taking part in the oh so Converse-like Fresh Films contest with Sony, and why they stand behind INNW.com, short for “If Not Now When?”
About David Burn
David is co-founder, editor, and publisher of Adpulp.com. He wrote his first ad for a political candidate when he was 17 years old. She won her race and the advertising hook was set. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.