Wieden+Kennedy, the agency with 11 Agency of the Year credits to its name, laid off 11% of its global workforce due to financial impacts from the coronavirus pandemic. W+K has offices in Portland, New York, Amsterdam, Tokyo, London, Shanghai, Delhi, and Sao Paulo. Prominent W+K clients include Airbnb, Coca-Cola, Disney, Facebook, Old Spice, Ford, McDonald's, and KFC. A Negotiated Settlement “We negotiated …
BFG + MARC USA + BLR | further = 9Rooftops
The ad business is hungry for change. Clients and their customers too—everyone is ready for what's next. For BFG Communications, MARC USA, and BLR|further, change is here, today. The three agencies are now one. The newly named entity, 9Rooftops, is an integrated agency with more than 300 employees, and offices in nine cities (New York City, Chicago, Boston, Baltimore, Pittsburgh, Atlanta, Birmingham, Miami, and …
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The Adpulp Interview: Katherine Hollar Barnard
Katherine Hollar Barnard is a force, a dynamo, a badass. She's the founder and CEO at Firesign in Kansas City, which offers "enlightened legal marketing" to its clients. We became friends two years ago and I want to mention why that is. This lady is fierce. I admire this in her, and in others. Katie is also brilliant and funny. Plus, she's a straight-shooting Midwesterner who loves sports and barbecue. In other …
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When You Wear A FaceShield, We Can Safely See You Smile
Do you and your loved ones have face shields? Would you wear one if you did? Face shields offer more effective protection against coronavirus than masks and should be worn by the public whenever they leave home, according to physician and epidemiologist Michael Edmond. He believes the simple devices are more effective than masks at protecting the eyes, nose, and mouth from Covid-19 infection and …
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Creative Unicorns Starting to Multiply
Editor’s note: This second article in our new Emerging Voices series is made possible by the generous support of Looney Advertising in Montclair, NJ. The advertising industry calls them unicorns—the creatives that are skilled in both art direction and copywriting. When a unicorn is discovered, some advertising veterans that believe in the traditional creative structure question their authenticity. Is their horn …
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To Make Your Bahlsen Cookies Last, You Better Hide Them
The Sea of Sameness is always a problem in advertising. Now that brands are careful to not offend and people are working from home, making production a challenge, the Sea of Sameness is on the rise. What's missing from the well-meaning parade of pandemic times ads is human connection. It's been missing, but it's missing from our lives now more than ever. Ads that work are built on such insights. Here's An Ad …
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Goodby Silverstein Caps A Knee, Makes Police Violence Walk with a Limp
Courageous Conversation Global Foundation, with help from Goodby Silverstein & Partners, is launching its new “Not a Gun” campaign in Austin, Texas, to help drive meaningful transformation in the community. At the heart of the campaign's anti-lethal message is the idea that it's not a gun that the black man is holding, it's a candy bar. Local media placements will run from February 25 to March …
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There Are No New Ideas. There’s An Abundance of New Ideas.
When someone utters the words, "there are no new ideas," he's either advocating for execution (where the magic happens), for the value of mashups and derivatives, or he has no imagination at all because new ideas sprout like fields of wildflowers in the minds of creative people with advertising problems to solve. But what about the time-fractured people on the receiving end of today's onslaught of ads? Haven't …
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