Warning: this post is self-promotional, but you can benefit by reading it all the way through. Is AdPulp good for my career as a copywriter/creative director? It's a question I feel compelled to revisit every so often. On its head, the answer is of course it is. I know way more people in the industry than ever before, and my daily production here keeps my name and my thinking in front of lots of potential …
If George Jetson Were An Adman, He’d Work At The Escape Pod
The Escape Pod's sizzle reel isn't like other sizzle reels. Likely because The Escape Pod is not like other agencies, stuck in some lame 20th century paradigm. Vinny Warren, partner in the Chicago agency, says The Escape Pod is an "advertising agency of the present." Clearly, they have a finger on the zeitgeist, which you can see in the Reality TV sensibility on display in much of the shop's work. Full …
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A BeanCast, And A Book
A couple of items of self-promotion, if you'll allow me the privilege. First, I had the great opportunity to make a repeat appearance on this week's BeanCast, which also featured: Steve Hall of AdRants, Kristi Faulkner of NYC's Womenkind, Jim Hopkinson of The Hopkinson Report, and of course, show host Bob Knorpp. We got into some fun debates, particularly over Scott Montgomery's Ad Age column about time …
What Can AdPulp Do For You?
For years, I've been asking the wrong question here. I've been asking "what can AdPulp do for me?" But the better question is "what can AdPulp do for you?" What Can AdPulp Do For You? …
What’s The Word?
Alex Levine of Chicago loves AdPulp enough to point out our weaknesses and that pleases me. What weaknesses would you care to point out? Seriously. Until we get to know precisely how you view this site and use this site, and how you want to use it going forward, we're guessing. Let's take the guess work out of it and talk. Maybe you want AdPulp to develop a college-level curriculum. Maybe you want …
Four Steps To Online Fascination…
Five Stories That Will Charm The Pants Off Your Audience... Six Ways To Impress Your Boss And Get The Raise You Deserve... Seven Things Your LinkedIn Profile Must Reveal... Eight Weeks To A New Career In Advertising... How-to articles and videos are everywhere online. They're everywhere because people turn to the web for the information they need. Say I need information on so-called "Evergreen …
A Peek Under The AdPulp Hood
There's been quite a bit of activity under the hood at AdPulp, of late. I'd like to catch you up on some of it. First, we launched a new Jobs Section, with help from JobThread. It's something we've discussed doing in the past, but we had Talent Zoo as a sponsor here for several years, and we wanted to cooperate, not compete, with them. Now we are part of the Digital Media vertical at JobThread, which …
Making Space for Sponsors
This post is sponsored by tbd. I like how Mashable handles sponsored posts. The value for the advertiser is the fact that the "ad" is embedded in the post, which means it reaches RSS subscribers. AdPulp has 6400+ RSS subscribers, so it's no small thing to reach this segment of our readership. And for readers who view the site in a web browser, a sponsored post is again more likely to be noticed. Banners …