Since taking over The Philadelphia Inquirer and Philadelphia Daily News last year, Brian P. Tierney, a former ad man, has incresed the advertising budget at the papers to $14 million from $300,000. With money and Tierney's encouragement come ideas. One idea the paper had was to place a large inflatable honeybee and two large banners to promote the Jerry Seinfeld and Renée Zellweger film “Bee Movie,” scheduled for …
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