Clara Williams, a Chicago-based jewelry boutique, has a new ad campaign care of Euro RSCG/Chicago. The Steffan Postaer-led team created the logo and advertising to reflect the upscale nature of the brand, while using tongue-in-cheek checkbox options to demonstrate the fun, versatile nature of the jewelry. Ads will run in Town & Country. …
Russians To See More Ads
Martin Sorrell, chief executive of advertising and marketing giant WPP Group PLC, is bullish on Russia. In Moscow for a WPP board meeting, Mr. Sorrell said WPP wants to quadruple the size of its Russian business over the next five years. "Our business in Russia is the smallest in the BRICs, but it's the fastest-growing," he said, referring to Brazil, Russia, India and China. New acquisitions in Russia this year have …
Timberland Is All Earthy And Stuff
According to Adweek, Timberland will offset the carbon dioxide emissions associated with the commercial transmission of their latest campaign with wind power generated in Massachusetts and New York facilities. Billboards will be repurposed into tote bags for sale at Timberland outlets, and other print materials will be recycled following the campaign. Havas' Arnold in Boston fashioned the creative, while the MediaHub …
Digital’s Rising Star
Does the name Mauro Alencar roll off your tongue the same way Jeff Goodby does? Publicis certainly hopes so. Ad Age reports that Alencar, 32, who formerly worked at Organic and AKQA before that, is now executive creative director of Publicis Modem West. "Mauro's ... portfolio boasts some of the best-known and most highly awarded creative in the business," CEO Martin Reidy said. "When a talent of Mauro's level joins …
All Bruce All The Time
Sirius, with its multi-channel lineup is able to take a couple of deep dives into the world of a particular artist. In addition to the Boss' channel, Sirius also offers a Grateful Dead channel. …
Affordable Housing Needed
One out of every 32 people living in the artsy beachfront community of Venice, CA is homeless. Wong Doody aims to do something about it. To raise awareness about the problem and the dire living situations that the homeless face, the Seattle- and LA-based agency is targeting existing Venice residents with a guerilla campaign from Venice Community Housing Corp. Wong Doody posted tear-off flyers along the crowded …
Happy Customers Are The Best Ads
I'm starting to think those of us who work in advertising are forever relegated to promoting inferior products. This Wired story on Google's decided lack of advertising isn't helping. And how ironic is it that a firm which has sold $30 billion worth of ads to other companies since 2001, shuns the practice? It's not for lack of cash either. Google has remained frugal while accumulating $12.5 billion in reserves. …
Some Spice With My Panties Is What I Really Really Want
According to The Wall Street Journal (paid sub. req.) record company execs are turning increasingly to non-music retailers in hopes that they can help move recorded merchandise. The Spice Girls' U.S. label, Capitol Records, has made arrangements for Victoria's Secret to accept the 500,000 to 600,000 copies of the CD that it has ordered on a "one-way" basis. That means unsold merchandise won't get returned, greatly …
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