David Goss and Phoebe Coulton are a creative team in London who like coming up with ideas. Not just advertising ideas but ideas for the real world too. Here's one: For more, see What If.... …
New Media. Same Old Sex.
French Maid TV is a series of two-five minute viral video "How To's," hosted by actresses portraying French maids. According to the site, "It's where young men learn the important things in life. Like How To Find Music You Like, How To Register a Domain and How to Barter Online." …
Will Microblog For Food
New media consulant Marshall Kirkpatrick loves Twitter. People laugh at Twitter, and they can go ahead and laugh for all I care, but I'm here to tell you that it can be invaluable. Aside from the personal connectedness and relationship maintenance it's good for, let's be honest - it's paying my rent. How is it paying my rent though? Earlier this week I was remarking (on Twitter) about how many of my recent story …
Mastering The Mix
Tim O'Reilly talks about the value of putting people from different disciplines in a room together. In thinking about the future of collective intelligence, we need to make sure that we not only think about systems that lead to convergence of opinion, but also ones that ensure divergence, and fresh inputs. The surest way I know to get this is not to pay attention to the breaking news in your own pond, but to find the …
The Dawning of Journalism Boutiques
The Wall Street Journal (paid sub. req.) is running an unassuming piece on the formation of ProPublica, a news room without all the baggage. A new venture backed by philanthropies will start publishing investigative journalism articles beginning next year, looking to fill a gap being left as newspapers cut costs amid weak advertising. The organization, to be called ProPublica, will be headed by Paul E. Steiger, who …
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Selling Soap On The Intertubes
According to The New York Times, the intertubes is a time machine that one giant marketer is riding back to the 1940s and '50s. The company that brought soap operas to radio, then television, Procter & Gamble, is trying the same strategy online with “Crescent Heights,” a new show intended to reach young viewers where they watch the most — their PCs and cellphones. The series, which is more sitcom than soap, focuses …
Life In The Ad Trenches
I like to follow a link and find something fresh there that looks and feels like a discovery. I clicked into such a world this morning, when I followed a link to the daily (ad) biz. The anonymous writer of this blog doesn't like New York people, the Yankees, Yankees fans or men with earrings, but he did move to Manhattan (mainly because neither Crispin nor Wieden would hire him). He writes funny posts about things …
Legendary Brand Architect Says CGC Is “Like Pulling Your Own Teeth”
Adweek talked to Phil Dusenberry, the 71-year-old former chairman and chief creative officer of BBDO North America, who is being inducted into The One Club Creative Hall of Fame this week. Here's a selection of his thoughts on the state of advertising today: Q.What do you think of the state of copywriting, given that we have user-generated content and consumer influence in the creative process? A. As far as …
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