According to The Wall Street Journal, square pegs don't fit into round holes. Walt Disney Co.'s ABC News is close to scrapping the current format of its daily "World News" Webcast, an online version of the evening news anchored by Charles Gibson, which the network trumpeted as a major step into its digital future when it launched two years ago. Network executives and media buyers say that broadcast news suffers …
Social Media Is Counter-Intuitive And Other Neat Slides
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Minus 2.0
Hugh MacLeod can be counted on to deliver humorous material. He tends to drop it in a cartoon, but today we look at his latest list—"10 THINGS I HATE ABOUT WEB 2.0." I'll cherry pick a few for our purposes here: 1. Reconciling the huge gap between how interesting and important you tell your clients it all is, versus how interesting and important you actually find it all yourself. 5. The well-intentioned but misguided …
Blogs and Candy
This script would not have been written, nor sold to a client, two years ago. …
Lace Up Your Cons And Dance
According to Ad Age, Converse commissioned reclusive Strokes' frontman, Julian Casablancas, to help celebrate the brand's 100th birthday. The home of Chuck Taylor is hoping a new song, "My Drive Thru," featuring Mr. Casablancas, Pharrell Williams and white-hot indie songstress Santogold, can renew the century-old shoe brand's status as the indie music scene's footwear of choice. Geoff Cottrill, chief marketing …
West L.A. Fadeaway
Looking for a chateau Twenty one rooms but one will do I don't want to buy it I just want to rent it for an hour or two - Hunter/Garcia Omnicom will pull creative out of the L.A. branch of BBDO West. "It's not difficult to have a large office in L.A.," said Andrew Robertson, president and CEO of BBDO Worldwide, New York. "All you have to have is a car account or Apple. However, if you don't have one of those, then …
Make Your Own Vids. Sell Your Own Ads.
According to Ad Age, content producers and the world's most popular video site are working together to become more successful. Professional content producers -- those who come equipped with their own ad-sales teams -- are now able to sell advertising on their YouTube channels. That includes the click-to-expand overlays that run across the bottoms of YouTube videos and display units on the page that hosts the video …
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News Flash
We all know how important it is to have an ironic t-shirt or two. According to The New York Times, even CNN has this trend figured out. T-shirts as a buzz marketing tool for CNN.com video were the idea of the Barbarian Group, an interactive advertising shop. …