Looking for a chateau
Twenty one rooms but one will do
I don’t want to buy it
I just want to rent it for an hour or two – Hunter/Garcia
Omnicom will pull creative out of the L.A. branch of BBDO West.
“It’s not difficult to have a large office in L.A.,” said Andrew Robertson, president and CEO of BBDO Worldwide, New York. “All you have to have is a car account or Apple. However, if you don’t have one of those, then you need to decide where to have your West Coast talent center of gravity, in L.A. or San Francisco. We’ve chosen to concentrate our talent in San Francisco.”
BBDO’s move is only the latest example of a business trend that is nearly as perplexing and frustrating to locals as why the nation’s second-largest city can’t field a pro football team. In just two decades, agencies that once dominated L.A.’s advertising landscape have disappeared or diminished significantly. In the last five years, many once-giant network offices along the Wilshire corridor — JWT, FCB, Grey — have pulled out entirely or been reduced to shells of their former selves.
[via Adweek]
