from Sydney Morning Herald: Public relations, point of sale, online, event marketing, even a branded pub in a suitably gritty part of town. Every element of the marketing mix was there at the launch of Absolut's spin-off brand, Cut, bar one, a media schedule. The only thing missing was the one element that has been present for the launch of a major spirits brands since marketing was invented. Last week, Absolut made …
Unbelievable! Shocking! Outrageous!
Adfreak points to an interesting promotion for the Jerry Springer Show, where the winner gets to co-host the show for a day. The writer of the post, Kathleen Sampey, no doubt a real journalist, actually read the fine print (an important part of any promotion). This part of the "Rules" section for the contest made us guffaw: …
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Glamour Puts Some Glam In Promotions
from New York Times: Glamour magazine has signed three advertisers - Bebe Stores, Elizabeth Arden and Mercury - to sponsor a promotion centered on a film series called Reel Moments, which offers readers a chance to have short stories they write turned into short movies. The three winning shorts will be submitted to film festivals and placed on DVD's to be bound into December issues of Glamour. William J. Wackermann, …
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Lipton Takes The Plunge For Our Parks
from Ad Age: Unilever Foods, expanding its long-running sponsorship of the America …
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Muscle Cars Go Vroom
from The Auto Channel: The hottest car in America …
Get Paid. Get Laid.
Some Adholes (registration required) don't like the Talent Zoo web banner we're running in the space above. I'm actually kind of surprised it's taken this long for someone to air a grievance. There's an old adage, "If you don't piss off some of the people some of the time, your work must suck." So, I salute Talent Zoo for not sucking and taking a risk on their banner. To their credit, one of the Adholes does point …
Precious
Now, we know why The Donny says he can beat up any CEO in the ad game. This guy is buff! Oh, if you want to read all about how this image made it's way into our ever-ready-to-bash-The Donny hands, you can do so here. …
Jobs Pulls Books And No Punches
USA Today reports that Apple Computer has retaliated against the publisher of an upcoming unauthorized biography about chief executive Steve Jobs by removing dozens of other technology books sold by the publisher from Apple stores around the world. Apple removed the books last week from all 104 of its stores after failing in a monthlong attempt to persuade John Wiley & Sons not to release iCon Steve Jobs: The …