from Adweek: Luckie & Co. is launching a new television campaign for Express Oil Change and Service Centers next week that will introduce Otis, an opossum, as the company's spokescharacter, the shop said. Not Otis "In a category where we are outnumbered and outspent, our goal was to find a way to break through the clutter and the obvious choice was with an opossum," said Brad White, the independent Birmingham, Ala., …
Yo, It’s Pronounced SIGH-on
from USA Today: Toyota started its Scion division from scratch to aim straight at the teens and twentysomethings of Generation Y, roughly those born after 1977. To attract Gen Y's attention, Scion created a traveling art show featuring works by artists with names such as Buff Monster and Stay High 149. Gordon Wangers of Automotive Marketing Consultants, which did some of the outreach for Scion, says his "tattooed, …
Because Bacon Makes It All Better
Archie McPhee, Outfitters of Popular Culture. …
Denny’s Slammed Again
from Palm Beach Post: Seven men of Middle Eastern descent have sued a South Florida Denny's restaurant franchisee and one of its managers for $28 million, saying they were kicked out because of their ancestry and compared to Osama Bin Laden. The men, who are all U.S. citizens, are seeking $4 million each from Restaurant Collection Inc., which owns the Denny's franchise, and shift manager Eduardo Ascano, whom they say …
Put Down The Power Point
from San Francisco Chronicle: MindManager, a program for organizing and presenting ideas offers an alternative to Microsoft's ubiquitous PowerPoint. MindManager is based on the theories of mind mapping, a graphics-heavy philosophy of organizing and presenting ideas using circles and lines. The technique was developed by author Tony Buzan in the late 1960s. With MindManager, a user can present ideas on a computer the …
17.5 Billion Not Bad For “A Dying Industry”
According to Advertising Age magazine …
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Why Blogs Are Like High School
Todd at A Penny For is sick of all the blog hype. I too, am growing tired of the generalizations, overstatements and inner circle elitism. Speaking of cliques, check out this cartoon from Hugh MacLeod. Here's the comment I left at his site. It's all downhill after you do (jump the shark). Right? Regarding the C-listers comment, is it not funny that a technology that purports to free us from such hierarchies, does …
Running The Numbers
Business 2.0 has an intriguing piece about Nick Denton, Jason Calacanis and John Battelle. Apparently, Battelle intends to join the blog publishing fray, as an enabler, not an outright owner of the individual media properties. His plan is to offer himself as a publisher-as-service to blogging entities. He'd aggregate traffic, sell category-specific advertising against the sites in the FM network, and handle the …