You can download a list of the winners at last night's One Show here. A quick perusal of the list reveals very few American winners--and a whole bunch of countries are represented. What this means is that, in least in the judges' minds, ideas that are simple, visual, and universal tend to win awards at the One Show. Ads full of American colloquialisms and language don't. So what chance do you have if you need to have …
That’s A $3.5 Billion Dollar Account–Yes, BILLION
The top story in the ad world today--Ad Age and Adweek both report on the $3.2 Billion GM Media business being awarded to Starcom MediaVest based in Chicago. The incumbents were GM Mediaworks in Warren, Mich., and LCI in New York. I can't even concieve of the numbers involved. It just blows my mind how a review like this could be conducted and how the decision gets made. …
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Free Poster! (Is That Good Marketing?)
Seth Godin recently wrote a list of "What Every Good Marketer Should Know" and the folks at BrandPlay have designed his words as a downloadable PDF poster. You can download it by clicking here. Among the nuggets I particularly like are: "Marketing is the way your people answer the phone, the typesetting on your bills and your returns policy." and "People all over the world, and of every income level, respond to …
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Installing An Upgrade To Ad Industry 2.0
A shameless plug for my new column on Talent Zoo. I've noticed for a long time how many ad people get away with being igorant about the new media landscape. It's rather odd timing, since I began working on it prior to last week's AAAA conference. Admittedly, I don't think anyone reading AdPulp has the problem I describe in the column. Y'all are staying well-informed and relevant. …
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Selling To The Over-50 Crowd
Today's LA Times has a great story on the continuing preoccupation with marketing to 18-to-49 year olds. The article suggests that today's 50+ consumers aren't the fuddy-duddy, set-in-their-ways people their parents were; rather they're people with money to spend and a desire to try new brands and new experiences. Since few people in advertising (or anyone who writes the ads on a day-to-day basis), media or marketing …
Does Grey Have The “Worst Agency Reel?” Judge For Yourself
After receiving the dubious award of "Worst Agency Reel" by the readers of Adweek, the folks at Grey decided to put their work up for everyone to see. The Grey reel is online at worstagencyreel.com I suppose I have seen worse, but I sure know I've seen better. …
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Talent Zoo Launches Web Site Redesign
Our good friends and sponsors at Talent Zoo have relaunched their web site with a new look and feel. Talent Zoo offers services for both jobseekers and employers in the advertising and marketing industries. Plus, there's all sorts of original content (some of which I write), ad industry guest columns, a salary monitor and career advice. Check it out and let 'em know what you think. …
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Volvo CEO Uses An Old Idea To Plead For New Ideas
At the 4A's management conference in Bermuda, Volvo CEO Anne Belec made a speech in which she announced to the crowd that she was looking for new ideas for her auto brand. And she did it right in front of Ron Berger, the CEO of her current agency Euro RSCG, who introduced her to the crowd before she made her speech. Ad Age has the scoop. This isn't the first time a car client has pulled a stunt like this. As I wrote …
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