“When it’s on your mind, it’s on eBay.” That's the new play from Venables Bell & Partners. It has the makings of a classic line, even though I can't help but think that world peace, saving the whales and landing a new client are not, in fact, on eBay. The San Francisco agency unleashed six 30-second spots for its new client tonight on Top Gear, SportsCenter, Tosh.0, The Daily Show with Jon Stewart, Top Chef and …
When Data Flows Freely Between Shopper And Online Store, Life Is Good
Susan Lyne, C.E.O. of the Gilt Groupe--a members-only, online seller of luxury brand goods at discount prices--spoke at a panel hosted by Financial Times in New York last week. Laura Hazard Owen of paidContent was there to hear what she had to say. “Personalization is probably the single thing you could focus on that will have the largest payback.” Some of that, she said, is self-generated: “Asking …
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Candy, Cars and TV Ratings, All Fodder For The Studio
Animation, puppets and visual effects are the order of the day. I say this because the following spots came our way today: http://youtu.be/M3rJHoMrkSQ Agency: Blue Chip Marketing http://youtu.be/Tz50_1Y2pXU Agency: Saatchi & Saatchi/LA Agency: JESS3 …
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Software Is Culture
Software is culture. Some programs more so than others. Batik Fractal, from entrepreneur and designer, Nancy Margried, for instance. She's using modern technology to advance an ancient Indonesian craft. This new installment in Intel’s ‘Visibly Smart’ campaign is designed to highlight the brand’s 2nd Generation Intel Core Processor family. The five minute movie from Amsterdam Worldwide showcases a country …
R.E.M. Gives A Little Back To The Hometown School
It's college football season, and in the South, it's a huge deal. It also usually means one thing: Lame, cheap-looking school promo commercials that are shown on TV at halftime. A group of University of Georgia alumni calling themselves "The Bulldog Collective" set out to create a better spot, and called upon Athens' favorite sons, R.E.M., to contribute. Below is the result: Historically, people line up to …
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Should Hospitals Be Spending Lots Of Money On Advertising?
With all the fracas over health care costs in America, here's a startling statistic: advertising spending by hospitals, clinics and medical centers rose 20.4 percent, to $717.2 million, in the first 6 months of this year alone compared to the same period last year. The New York Times looks at some campaigns around the country, including this print ad from Seattle agency Frank Unlimited for its client, Everett …
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Four Steps To Online Fascination…
Five Stories That Will Charm The Pants Off Your Audience... Six Ways To Impress Your Boss And Get The Raise You Deserve... Seven Things Your LinkedIn Profile Must Reveal... Eight Weeks To A New Career In Advertising... How-to articles and videos are everywhere online. They're everywhere because people turn to the web for the information they need. Say I need information on so-called "Evergreen …
Taco Del Mar: Of course, Of course
Creativity is alive and well in Seattle, home of Taco del Mar (and AdPulp's Dan Goldgeier, as of Saturday) . Of course, of course. Tell me you're not smiling? I can see you smiling. Of course, of course. Agency: Wexley School for Girls …