Agency: Wieden+Kennedy/NY …
Smarter, Faster, Cheaper Gives Self-Promo Tools To Folks Who Need Them
Is everyone a marketer, no matter what business they're in? That's one of the questions I wondered while delving into David Siteman Garland's new book, Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business. Garland goes through the myriad of ways entrepreneurs and small businesses can get an edge using today's common techniques: Creating sharable and spreadable content, …
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To Win Big Like Gary Vee, You Have To Care Like Gary Vee
It's Christmas Eve -- a good time to reflect on the year. My marketing services firm got off the ground this year, we sold our Hilton Head house (at a huge loss), and I attended a world class conference in my hometown, among other things. On this last note, Big Omaha has wisely archived some of the better presentations from last May. Here's one that's well worth revisiting: At 12 minutes and 50 seconds in, Gary …
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A Charlie Brown Christmas For Ad Peeps Everywhere
S.C. Johnson Will Stage Massive Review And That’s Not Merry News For Some
Wow, talk about a Christmas Eve news drop. And George Parker had been suggesting it would happen for a while. Lewis Lazare of the Chicago Sun-Times reports more: S.C. Johnson has dropped a huge bomb. The Racine, Wis.-based global giant in home care is putting the advertising accounts for its entire global portfolio of brands into review -- business potentially worth hundreds and hundreds of millions of dollars to the …
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Lexus Makes Awesome Cars, But These Ads Are Tone Deaf
"Let's be honest, no one ever wished for a smaller holiday gift," is a sorry piece of copywriting. Everyone knows the best things come in small packages. Like diamonds! Furthermore, this sentiment goes against the grain today. Even Lexus drivers are aware of the need to conserve money, fuel, etc. …
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Knitta, Please
Last night, Saatchi & Saatchi LA launched the latest installation in the agency's Prius Projects series for Toyota. With this new project called "Prius Cozy," Magda Sayeg, founder of Austin, Texas-based knitting community, Knitta, Please, and her team wrapped nearly 100 skeins of yarn around the car. Why? To send warm holiday wishes to the Prius community and shed light on the unique people comprising the car's fan …
The Google Runs Full Page Ad In USA TODAY To Encourage Small Business Owners
To start your new year strong, Google will match the first $100 of your investment in AdWords if you sign up before December 31, 2010. …