JanSport, a division of VF Outdoor, Inc., was founded in 1967 in Seattle, Washington. The brand has a particularly inventive Seattle ad agency on the account and they're helping to break out Seattle indie band The Cave Singers. JanSport's advertising campaign features footage from the brand's first-annual Bonfire Sessions, a secret campfire concert set under the stars, convening music fans with the outdoors. The …
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