It's a small study, so take it for what it's worth, but eMarketer.com cites a study of female college students that suggests mobile ads are a turn-off: A Ball State University study of a primarily female group of college students found that a majority of them had seen ads on their phones, including 51.2% of smartphone or touchscreen phone users and 61.3% of feature-phone users. Text ads were most prevalent. Their …
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