When it first came out a couple of years ago, I went out a bought a copy of Made To Stick: Why Some Ideas Survive and Others Die by Chip and Dan Heath. It's just been updated to include extra "sticky" advice, so if you haven't checked it out, now's a good time. Because the book is chock full of examples--from marketing ideas to urban legends that never go away. The Heath brothers dissect all these examples to …
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