The man surfs and wears flip flops and a long beard to meetings with the world's most loaded marketers. And he wins them over, time and again. According to The Wall Street Journal, the Pepsi account is leaving BBDO, where it's been for 40 plus years. The account will be placed in the hands of Lee Clow, chief creative officer TBWA Worldwide, who is known for the successful Apple ads, including the Mac vs. PC …
If You’re So Smart, Go Ahead And Invent Something
We know that some of the brightest bulbs in Adlandia like to invent their own products and bring them to market, when they're not busy polishing their reels. It's a healthy exercise and all that... According to Ad Age, London's Bartle Bogle has a unit called Zag dedicated to the practice. The idea is to identify "brand lag" -- areas where consumers are active but there are few brands. For instance, only 12% of people …
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Real Journalists Scraping By Online
I don't mind saying I'm fascinated by this story on startups in online journalism. At the center of the piece is VoiceofSanDiego.org, the creation of San Diego venture capitalist and entrepreneur, Buzz Woolley, and a rag tag crew of journalists swimming to shore from sinking print vehicles. “Information is now a public service as much as it’s a commodity,” Wolley says. “It should be thought of the same way as …
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Newspapers Use Old Ads To Remind Advertisers To Keep Advertising
With the economy apparently diving worldwide, they're using old imagery in the UK to promote advertising. The Guardian has more: A campaign featuring famous press ads, including the Guinness Toucan and Volkswagen's 1950s "Lemon" ad, is to launch this week to remind belt-tightening marketers of the power of national newspapers as an advertising medium. The campaign, developed by the Newspaper Marketing Agency, will …
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Makers Of Media, Please Stand And Identify Yourselves
It was fortunate that Ad Age had a reporter in place to hear Ted McConnell, general manager-interactive marketing and innovation at Procter & Gamble Co. speak at a Nov. 15 forum on digital media presented by the Ad Club of Cincinnati Let's examine his radical humanist point of view: Mr. McConnell pointed to the drumbeat of complaints about social networks being unable to monetize their sites. "I have a reaction to …
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The First Lady of Brand Advocacy
According to The New York Times, Mrs. Obama gave a big shout out to J. Crew during her Oct. 27 appearance on The Tonight Show With Jay Leno. Dressed in a $148 pencil skirt, a $148 yellow and brown tank top and a $118 yellow cardigan, she seemed to be promoting both fiscal prudence and the overlooked appeal of mustard-colored clothing. “I want to ask you about your wardrobe,” Mr. Leno told her, alluding to the news …
What A Backache
There are times when a brand misses its cue. Sometimes it's worse than that. Sometimes the brand offends. That's what happened when Motrin (whose site is down at this time) ran an ad that offended, of all people, moms. You don't want to get moms mad. Look what happened to drunk drivers. Here's but one of many responses to the ad emerging from the ether: NOTE: YouTube user, instinctparenting, disabled the embed …
Something For The Next President To Chew On
I like dogs. I like ads that are topical. And I like Barack Obama. I guess that's why I like this ad. TBWA/Chiat/Day is the agency responsible. They've done a bunch of nice work for Pedigree. …
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