“Perfection of means and confusion of ends seem to characterize our age.” - Albert Einstein We are presently witnessing an unprecedented drive for perfection in the field of marketing. Each and every day a plethora of new emails, articles, case studies and blogs promise to help us optimize everything from search engine rankings and viral video awareness to ad campaign engagement and direct mail response rates. …
Drink Up, Hillary
Hillary Clinton is known to knock back a cocktail or two. Now with her campaign debts to pay off, Svedka vodka is helping out: Now that she's officially dropped out of the race, Svedka Vodka today will run a full-page ad in The New York Times offering a coupon that Clinton can redeem for a personal supply of the brand's vodka for the remainder of the election season. In memo form, the ad will thank Clinton for …
West L.A. Fadeaway
Looking for a chateau Twenty one rooms but one will do I don't want to buy it I just want to rent it for an hour or two - Hunter/Garcia Omnicom will pull creative out of the L.A. branch of BBDO West. "It's not difficult to have a large office in L.A.," said Andrew Robertson, president and CEO of BBDO Worldwide, New York. "All you have to have is a car account or Apple. However, if you don't have one of those, then …
Make Your Own Vids. Sell Your Own Ads.
According to Ad Age, content producers and the world's most popular video site are working together to become more successful. Professional content producers -- those who come equipped with their own ad-sales teams -- are now able to sell advertising on their YouTube channels. That includes the click-to-expand overlays that run across the bottoms of YouTube videos and display units on the page that hosts the video …
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News Flash
We all know how important it is to have an ironic t-shirt or two. According to The New York Times, even CNN has this trend figured out. T-shirts as a buzz marketing tool for CNN.com video were the idea of the Barbarian Group, an interactive advertising shop. …
Drink Coca-Cola
In 1894, an industrious Coca-Cola syrup salesmen named James Couden put down his order pad and picked up a paintbrush to create the first-of-its-kind sign. Today, you can see this this "Main Street, USA" attraction at Young Brothers Pharmacy in the north Georgia town of Cartersville. According to Not Atlanta, 25 layers of paint were removed during the 1989 restoration to reveal the original design. …
What Do Women Want? Ad Men Don’t Know.
Visit Marketplace for the text version of this audio piece. …
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Pack Less. Weigh Less. Pay Less.
Here's an argument for being a lightweight. Philadelphia's Derrie-Air is charging customers based on a sliding scale. The more you weigh, the more you pay. After all, it takes more fuel—more energy—to get more weight from point A to point B. So we will charge passengers based on how much mass they add to the plane. The heavier you and your luggage are, the more trees we'll plant to make up for the trouble of flying …