Perhaps it isn't a shock, but it's still news. From BusinessWeek: The radio industry won't want to hear this. Advertising dollars are shifting online faster than analysts anticipated. In fact, advertisers will soon spend as much money on the Internet as they do on the airwaves, according to a newly released eMarketer study. By 2007, online advertising will bring in 6.8% of the total and, by 2008, it will bring in …
Righting the Writing
I've been contributing to AdPulp for almost two years now, and most of the time, I post things so hastily I'll usually have to go back and fix an error or two. Such is the world we live in, always pressed for time. As a result, I'm noticing more careless writing in the world. And being a copywriter, nothing bothers me more when clients do it: I don’t mean asking for changes such as modifying an odd word or sentence, …
Hey, It’s Only $500 Million
More stories about Julie Roehm and the future of the Wal-Mart account pop up today. Brandweek addresses the future of the account, pondering this: Whether the remaining management team will stick with Roehm’s decision in late October to hire DraftFCB in New York to replace GSD&M in Austin, Texas, and Bernstein-Rein in Kansas City, Mo., as Wal-Mart’s main ad agency. The review in which DraftFCB was victorious was …
Anonymous Source Says D/FCB Lion Ad Screwed Roehm
Take it for what it's worth. Speculation is leaking out about Julie Roehm's quick departure from Wal-Mart. From Mediapost: One source says that during the pitch process for the Wal-Mart account, a lot of "gratuitous gifts" changed hands, raising eyebrows inside the company. Wal-Mart has a very strict policy about gratuities. While many executives in the ad industry wouldn't flinch at the worth of the things Roehm may …
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David Horowitz Still Fights Back. Listen To Him.
I firmly believe that advertising and marketing professionals need people out in the media who provide checks and balances. So I was privileged to talk with consumer advocate David Horowitz of FightBack.com on a new Hot Mic podcast on Radio Talent Zoo. We talked about some big issues in the advertising industry, including "loyalty" programs, consumer-generated content, privacy, the Super Bowl, pharmaceutical …
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PC Isn’t OK With Left And Right
When I first heard about the ad below, created by the right-wing Move America Forward organization, I was reminded of this poster, created for the relatively liberal Bill Maher's book When You Ride Alone, You Ride With Bin Laden. YouTube is clearly demonstrating an ability to get all sorts of issues out to the public. It's not just for silly viral videos anymore. …
Fuck Up Big! Go On To Great Heights.
Scott G thinks people responsible for making bad ads should be blackballed from the industry. He fails to mention there would be no one left to hire, but I digress. "Silly Girl" in Kansas City sees the problem differently: Are you fucking kidding me? You will never be anyone in this business until someone has a backstory on you about "that one time you fucked up big". I reject Scott's argument and substitute my own: …
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Sequoia Names Calacanis “Entrepreneur in Action”
ValleyWag points to Jason Calacanis' new deal with Sequoia Capital. More importantly, they take time to explain what it means. This is further evidence that Sequoia is investing seriously in an area that Silicon Valley venture capital has typically avoided: media. Used to be that VC firms demanded proprietary technology as a pre-condition of investment. But the success of venture such as Youtube has shown that user …
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