Click the image to discover which London agency deals with groupies. …
Back Scratch Fever
Jim Hanas, a freelance editor and writer living in New York City, found inspiration in heirarchy-flattening social bookmarking sites and has now brought the concept to life in an arena that means something to him (and others like him). Digg.com has been making a lot of noise lately, and spawning a lot of imitators. Not only has the site’s method of allowing users to promote stories to the front page given Slashdot a …
And Google Buys Another
Writely, the web-based word processor was purchased by Google this week. Here's how the acquisition is viewed at Writely world headquarters. Here are our "top 10" reasons why being part of Google is fantastic for Writely and the Writely team: 10. Writely is like a caterpillar that we hope to make into a beautiful butterfly at Google! 9. We love Google's philosophy and values -- especially "Focus on the user." 8. …
Sorry Chloe, But Santino Got Robbed.
Yes, I was watching Wednesday night as Heidi Klum and crew robbed Santino of his rightful designation. Yet, I have a feeling Santino's going to do well from here, even without the title. One of the fun things about Project Runway is watching another industry grapple with many of the same issues we face in our ad world day-to-day, like handling impossible requests with no money and even less time. If you're a fan of …
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“Your Boat Is The Brand”
Once upon a time, Jack Trout was the man. After all, he is the acclaimed author of many marketing classics, including Positioning: The Battle for Your Mind, Marketing Warfare, The 22 Immutable Laws of Marketing and Differentiate or Die. But now he's come out against word-of-mouth in Forbes, making him look old-fashioned, at best. There's no way to control that word-of-mouth. Do I want to give up control and let …
Lead Me To A Free iPod
What would you give for a qualified lead? An iPod, perhaps? From Ad Age: The $20 million-a-year FreeiPods.com site that has become a poster child of the increasingly important online incentive marketing business was originally started as a "get a free condom" come-on. At lunch one day in the college cafeteria, then University of North Carolina-Chapel Hill senior Rob Jewell overheard some people talking about wanting …
Rubel Untainted In Wal-Mart Blog Scandal
Wal-Mart has been working with right wing bloggers. It's a story. Some are up in arms over it. I don't know who exactly, but I trust they're out there and that they're fuming. Edelman, the PR firm that handles the Wal-Mart account is at the center of this debate. Especially so, due to the fact Edelman is a firm that's invested heavily in blogging and bloggers--most recently, blogger Steve Rubel, who created …
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BBDO Goes To School
I learned today that BBDO runs a school. And get this, they seek to educate clients. Talk about a little pre-sell. Since 1998, BBDO University has been helping BBDO and its clients improve their people’s ability to build strong brands. BBDO University is headquartered in Barcelona, Spain. From here, we run the Core Curriculum, Client Training, local Agency Workshops and external collaborations across the world. In …