Greenville-based Erwin-Penland (a division of Hill Holiday) was recently charged with creating a new identity for the city's baseball team, a Boston Red Sox affiliate in the Class A South Atlantic League. They landed on the Greenville Drive, after Major League Baseball rejected their first choice, the Greenville Joes—as in hometown hero Shoeless Joe Jackson. Greenville Online: "We ran it up the flagpole, and …
Blogvertising On The Rise
Steve Rubel suggests that marketers may begin chasing the long tail and begin placing ads on more and more blogs, given that inventory at the big portals is presently booked out months in advance. I agree that it's a logical step, but it seems to me brands and their media buying partners will need help navigating the bloatosphere. Hence, for those actively creating the blogvertising business model, media buying could …
Stuff This In A Stocking
PSFK points to an innovative new organizer from Mr. Smith Inc., "a provider of consumer products that serve an existing function better or do something wholly new." Here's the whimsical product description from the manufacturer: Compact, splash-proof, and colorful, Jimi™ is the wallet re-born. Jimi™ is a real pocket wallet - as in one that fits in your pocket. Is it a travel wallet? A take-out-at-night wallet? …
Grim, Humorless Ad Age Review Attacks New Anti-Wal-Mart Film
A new movie called “Wal-Mart: The High-Cost of Low Price” is making the rounds at screenings primarily in churches and community centers across America. In a review that's chock full of hyperbole, the movie gets a clear 'thumbs-down' from Ad Age: Whether the movie gains the traction of a “Supersize Me” or Michael Moore’s “Roger & Me,” it will do so despite its untraditional distribution formula and its decidedly …
Continue Reading about Grim, Humorless Ad Age Review Attacks New Anti-Wal-Mart Film →
I Hack, You Hack, We All Hack
Douglas Rushkoff, the brainiac who brought the world "The Merchants of Cool" and "The Persuaders" on PBS' Frontline, has written his first business book, Get Back In The Box, in which he "contextualizes the open source ethos as part of a bigger renaissance: the emergence of an authorship society." This renaissance ethos of authorship isn't limited to some isolated group of “cultural creatives” in New York, San …
Spill A Heine
The latest in Publicis New York's "It's all about the beer" campaign. [via Adhunt] …
Gawker Joins The Mainstream
Yahoo News will begin to feature content from Gawker Media. Which means the snarkiness found on Gawker Media sites like Wonkette and Defamer will now share equal footing with stories filed by MSM institutions like Associated Press. According to MediaPost, Scott Moore, Yahoo!'s head of news and finance, said the idea to add Gawker came up over dinner with its founder and publisher Nick Denton. "It seemed like a …
Lazarian Roundup
Lewis Lazare shares some worthwhile tidbits today in his Chicago Sun Times advertising column. • The Joffrey Ballet and Ghirardelli Soda Fountain & Chocolate Shop are teaming up to promote Joffrey's 50th anniversary and Ghirardelli's 10th year in Chicago. Ghirardelli has unveiled a new shop window display with Joffrey costumes, the first time anything but chocolate will have been featured there. • Dunkin' Brands is …