Lewis Lazare: You live and learn. Or, in the case of ace advertising creative Jon Wyville, you work and learn. Some 17 months ago, Wyville pulled up stakes at Young & Rubicam/Chicago, where he had been happily working for four years with partner Dave Loew on big accounts like Miller Brewing and took a job as group creative director at Fallon/Minneapolis, a shop with a strong creative reputation. At the time Wyville …
No Logo, No SUV, No Problem
In his latest post, Ernie Schenck considers the growing ranks of anti-advertising forces. These days, it seems like everyone is talking about the rise of the consumer as marketing ally. But what about the rise of the consumer as marketing antagonist? It's one thing to put up a microsite and ask people to make movies about sneakers or write stories about their greatest hotel adventure or whatever. But what do you …
Brits Roar Back Into Fast Lane
The Sunday Times: It has been compared to an angry ant, a sawn-off shotgun and a wild boar, its twin headlights shining like angry piggy eyes. Whichever way you look at it, the new Triumph Speed Triple is a distinctive motorbike. It …
How To Use A Blog In A Promotion
Subaru has solved one of the more perplexing questions facing those who would deploy a promotional blog. Who will do the actual blogging? We've seen several "character blogs" emerge, of late, none to our liking. For Subaru's "Race To The Tour" promotion, the car maker has a better answer: celebrity trainer/coach, Ian Jackson. Ian Jackson has made an astounding career of physical fitness. As a trainer for Olympic …
Pirillo Out Of His Tits (Or Not)
The above ad space can be yours for a mere $20.00. The space belongs to Seattle-based geek, Chris Pirillo. Pirillo reports that 85 people have so far paid to have their message emblazoned on his chest. That's an extra $1700 in walking around money. Not bad. …
Dell Dude Bumped By Hot Rocker
Lewsis Lazare:: Sources confirm singer Sheryl Crow has been signed to star in upcoming Dell Computer commercials from DDB/Chicago, the company's ad agency of record. One source said DDB executives were in London recently working with Crow. DDB referred an inquiry to a Dell spokesman, who declined comment. Commercials with Crow would represent a sharp turnabout in Dell's ad profile, which has been lackluster since …
Toyotas Are Great! Toyotas Can Save The World!
Yes, I've had an ephiphany. As soon as I wrapped my hands around the buttery leather-like steering wheel of my shiny new Corolla, chicks were drawn to me. Like these two dedicated Toyota employees who helped me with my new purchase: I felt 10 years younger and I... oh wait a minute. Toyota's not paying me for this. Screw Toyotas. But according to this BusinessWeek article, Toyota has approached magazine publishers …
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Honest Tea: A Pun That Works
from the Honest Tea web site: Seth took a deep breath, quit his job at the Calvert Group, and started brewing batches of tea in his kitchen. Five weeks after taking the plunge, he brought thermoses of tea and a bottle with a mock-up label to Fresh Fields (Whole Foods Markets). During that meeting, the order came for 15,000 bottles, and so did the heavy pause as Seth's mind raced, trying to figure out how they would …