Denver-based gourmet burrito purveyor, Chipotle, is making some waves on PBS with "something resembling commercials," according to New York Times. The psuedo spots--which mock a typical PBS pledge drive--were created by TDA Advertising + Design in Boulder, CO. The spots had to toe some very fine lines. For example, the guidelines allow people in the spots to consume a product as long as they do not appear to enjoy …
The Future of The 30-Second Spot
The New York Times weighs in today with this lengthy article--which made it to the front page of the Business section in the always-thick Sunday edition. …
Commerce With A Dash Of Art
Thanks to Room 116 for the pointer. …
Fighting Fakes Not Just For The Internet Anymore
The BBC reports that clothing brand Lacoste spends 3m euros ( …
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Poor Darius
Thanks to Adfreak for the pointer. …
Romancing The Rich
Promo Magazine reports that Maserati is using direct mail to dangle a trip for two to Italy in front of households with $500,000+ incomes. The promotional prize package includes: …
Just Drive It
Lee Garfinkel is at it again. DDB's New York Chairman and Chief Creative Officer worked as a junior copywriter on Subaru in the early 1980s, when he was with the agency Levine, Huntley Schmidt and Beaver. Today he is back on the car account and the author of Subaru's new long copy campaign. Think. Feel. Drive. It's not just a theme line. It's an automotive ideal. It's a philosophy and belief system. It's a way of …
Burnett Lets Its Light Shine Down
from Lewis Lazare: On Wednesday, Leo Burnett formally launched a Musical Artist in Residence program in hopes of bringing today's musical artists and the creative side of the advertising industry in closer harmony. This week, Burnett welcomed its first musical group, the multi-platinum rock band Collective Soul. Cheryl Berman, Burnett chairman and its outgoing chief creative officer, said having the musical artists …