"In order to foster creativity we should hire misfits, goad them to fight and pay them to defy convention and undermine the prevailing culture." -Robert Sutton via Lee McEwan "Every morning take Royal Jelly and Omega 3 oil, eat oysters and have a good sex life. Don't care about anything, and never listen to anybody. Be free." -Philippe Starck via Tom Asacker …
Going Out Guide Spreads Its Wings
According to L.A. Times, Tribune- and Gannett-owned Metromix will expand to 40 cities next year. Currently, the media brand serves eight markets—Chicago, NYC, LA, Orlando, Baltimore, South Florida, Connecticut and Hampton Roads, VA. "We need national scale to be able to compete more effectively," Tribune Interactive President Tim Landon said. "In terms of accessing national dollars, you've got to have a good, …
QVC on Viagra
click image to play What is Honeyshed? Andrew Essex, CEO at Droga5 told Adweek last spring, "It's based on the idea that people love brands and don't mind being sold to if it's completely transparent. We like to say honey is the content and the shed is the community." Publicis Groupe's stake in the company is 51 percent. The $20 million venture is being run as a separate entity with its own profit-and-loss …
Trouble Ahead, Jeffrey In Red
According to Adweek, JWT worldwide chairman and CEO Bob Jeffrey opened Nielsen Businesss Media's Next Big Idea Conference here yesterday with a broadside against current industry practices, declaring that in stressing "execution over ideas" agencies were responsible for "dumbing down" brands. "The relationship between the brands and their core truths are crumbling," Jeffrey said. "And we are all responsible for these …
Does Epsonality Have Wessonality?
I don't know the answer to that question, but upon hearing about the new Epson ad campaign, that's the first thing that came to my mind. The Epsonality site was very slow (kind of like the Epson photo printer I ditched for a Canon), but apparently there's some sort of quiz on there you can take to determine your Epsonality. I could swear there was another "-ality" campaign that came out recently, but I can't …
There’s No There, There
According to The Wall Street Journal, Target will stage a fashion show in Grand Central Terminal in New York City on Nov. 6 and 7. But not just any fashion show. This one will feature no models and no clothes. Instead holograms -- two-dimensional moving images that give the illusion of having three dimensions -- will walk down the runway every every 10 minutes from noon to midnight the first day and 6 a.m. to 7 p.m. …
The Sentiment Behind Sentimentality
Checking the comments section of Bob Garfield's column, it appears he ignited a shitstorm over his review of CVS's new TV commercial (also available at forallthewaysyoucare.com). Garfield doesn't mince words: You see a lot of bad ads if you watch long enough, but, really, how often it is that you see a TV commercial that makes you want to puke? And the comments run the gamut, like this one: It's obvious Bob's never …
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Gyro Offers Its City Some Nice Spec Work
I used to live in Philly and it's far from the ugliest city in America. Yet, Travel & Leisure named it such in a readers' poll. The readers have obviously never been to Gary, Indiana. At any rate, Philadelphia-based agency Gyro is now making lemonade from the lemons. Gyro CEO Steven Grasse remarks, “Walking around this city is like rubbernecking at a car accident. It’s hideous, but you just can’t stop gawking. It’s …
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