I like it when an agency uses its creative facility to make something other than ads. It needn't be a world-changing idea. Sometimes something simple, but elegant, can do the trick. Euro RSCG New York has accomplished this with their new Napkin Notebook, available exclusively at Museum of Modern Art. …
On Freelance…
Tangerine Toad recently posted a meditation on freelancing, how the practice has changed and what it all means for an industry in flux. Despite dropping day rates and a rapidly contracting pool of agencies to work for, the freelance road is still the career path of choice for many of the top talents in our business. They’ve realized how easy it is to work for themselves, to feed off the big agency trough without ever …
E.T. Likes Fried Chicken
I like a commerical that leaves room for interpretation. The above spot for Bojangles does just that. For what might it mean to take southern fired chicken away from those who would hold the highest office in the land? Does it mean our President should dine on grilled chicken, not fried chicken? Or is it a populist sentiment of some sort--a subtle way of saying Bojangles is for common folk, not suit-wearing promise …
iMags
According to Media Daily News, Zinio LLC, a digital publishing and distribution platform for magazines and books, has introduced a Zinio Mobile Newsstand for Apple's iPhone and iPod Touch. Touting Apple's devices as a natural connection to print, CEO Rich Maggiotto said users will "benefit from having their magazines in a high-fidelity, portable format that can be viewed practically anywhere." …
We’re A Sensitive Lot
This dude is so over it. I fucking hate it when people say, "That ad had a brilliant idea in it." Penicillin was a good idea. Not Sony balls. …
Media Planning More Complex/Important Than Ever
Speaking at Futures of Entertainmet 2 in Cambridge on Saturday, Baba Shetty, who has worked for BMW and Fallon, said one of the things that attracted him to Hill Holliday is the fact that the agency never outsourced their media department, like so many others in search of scale. According to Adweek, another prominent ad man is a fan of media departments with the agency proper. "Why creative agencies have shed media …
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Hey Whipple, Rest In Peace
From USA Today: Dick Wilson, the character actor and pitchman who for 21 years played an uptight grocer begging customers "Please, don't squeeze the Charmin," died Monday. He was 91. 21 years? Can you imagine any ad campaign being concepted today that would run for 21 years? Most of 'em these days are lucky to run for 21 weeks. …
Hollywood Bigs “Air” Their Show On MySpace As A Prelude To Being Picked Up By A Network (And It Works)
According to Rafat Ali, ”Quarterlife," the online-only show which debuted on MySpaceTV earlier this month, has been picked up by NBC Universal, making the program among the first to originate online and then move to a major U.S. broadcaster. The show was created by Marshall Herskovitz and Edward Zwick, creators of “thirtysomething” and “My So-Called Life”, and started on MySpaceTV on Nov 11, as a series of …