In this time of Facebook this, MySpace that, a nice print ad has the power to bring me back. One like this, from McCann Erickson, London. [via Shedwa] …
Hollywood Hijinx
According to the Los Angeles Times, some out of work creatives in Hollywood are managing to have some fun despite their situation. When the Hollywood studios say they don't know enough about the Internet to pay writers what they seek for the streaming and downloading of their shows, they might not be kidding. That was made embarrassingly clear Monday when a group of opportunistic writers unveiled a website lampooning …
LinkedIn Gets With The Program
According to The New York Times, business-minded soc net, LinkedIn, is unveiling several new improvements to its site. LinkedIn will encourage developers to use its APIs (application programming interfaces) to build widgets, or small applications. The widgets can, for example, be integrated with a job-hosting Web site to let users see how many connections they have within that company. LinkedIn will support the APIs …
London Calling
According to The Wall Street Journal, Fallon London is exempt from the recent pains felt in Minneapolis. Fallon's London office, with 175 people, has won accounts in the past year including Wal-Mart Stores Inc.'s United Kingdom business, Cadbury Schweppes PLC and Eurostar Group. As a result, the office's billings have doubled to £120 million, or about $245 million. By contrast, the Minneapolis-based creative …
Freelancers Revolt At MTV
Seems like more and more media people are getting tired of working for The Man. From The New York Times: The walkout highlighted the concerns of a category of workers who are sometimes called permalancers: permanent freelancers who work like full-time employees but do not receive the same benefits. Waving signs that read “Shame on Viacom,” the workers, most of them in their 20s, demanded that MTV Networks reverse a …
Wal-Mart Lives To Blahg Again
Wal-Mart has a new blahg. This one's called Checkout, which seems fitting. This is a blog, simply, about a team of experts at Wal-Mart and Sam's Club who have really cool jobs working with gadgets, games, sustainability and more. Even better, these jobs are centered around helping people save money and live better. You might recall that the Arkansas-based retailer had some problems last time they went down this road. …
Considering Content
Faris Yakob is thinking deep thoughts about content's place in our industry. Content and media are weird words. They are the antonymic binary stars that all our industries circle around, feeding of the energy they pump out into culture. They don't really exist without each other. Even in the very specific sense in which we use the words, they are both defined by what they are not. A medium is a vector for …
Interacting With Consumer Packaged Goods
According to Ad Age, unique visitors to package-goods brand websites soared 10% compared with a year ago in the third quarter to 66.4 million. The tally is double the 5% rise in the U.S. internet users to 181.9 million. The traffic increase appears to come primarily from a surge in online display advertising from package-goods players. Mars' Uncle Ben's site, for example, which cracked the industry's top 10 last …
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