David Armano, VP of Experience Design with Critical Mass, writing in Adweek says, "Many advertisers aren't focused on building the digital applications that people want to use; they're focused on somehow cramming marketing into them." Armano's way out of the forest: 1) Usefulness. 2) Utility. 3) Ubiquity. He calls them the "Three U's of Advertising in the Application Economy." …
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