Political advertising isn't like other advertising. In many cases, it's not nearly as good. There are copious reasons for this, ranging from minuscule budgets to the client's hatred of marketing, and a widely held belief in political circles that a candidate's positions and policies matter most. Thankfully, there are a few rays of sunshine bursting through the dark clouds. OZY introduces us to one such ray of …
40 Years In, This Is Still The Same Wacky SportsCenter
Today, ESPN introduces twelve new commercials from the iconic This is SportsCenter franchise. This marks the first time ESPN has debuted this many new This is SportsCenter spots at once and the date has significance, as it marks the network’s 40th anniversary. Several spots will debut across TV, digital and social while others will be seen primarily on digital and social channels. ESPN wrote the spots in house …
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Influencers Tell One Story – Their Own
Editor's Note: This is a guest post written by Eric Alt and provided by Epica Press Club. The words are nails on a chalkboard: “It writes itself.” A phrase frequently punctuated with a laugh, the free and easy chuckle of someone who doesn’t have to go and do the writing. Someone who is content to toss an idea into the ether because it’ll cocoon on a tree limb and hatch in two or three days as a magical piece of …
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The Weirdest Natural Gas Commercial You’ll Ever See
Now that space travel is a commercial enterprise, eccentric people are saving their money for a ticket to a new planet where the air, water, and land are unspoiled. It's a new kind of post-Earth utopianism. It's also disgusting, and Paris ad agency ROSAPARK captures this cheap clueless aesthetic perfectly in their new commercial for French natural gas provider, GRDF. https://youtu.be/rFaOcNiEJuY What if …
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Would You Like To Shop, Dine, Or Stay Here? Leave Your Guns At Home
Guns. Americans are obsessed with guns, the power to kill, and the right to possess lethal firepower. In most American states you can carry a weapon openly wherever you go. According to Giffords Law Center: Carrying openly visible guns in public can quickly turn arguments fatal, be used to intimidate and suppress the First Amendment rights of others, and create confusion for law enforcement responding …
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How Do You See Her? When Do You See Her? Where Do You See Her?
Media is a false mirror. It's false because it doesn't show us who we are. It shows us who we are programmed to be. Media makers have a professional obligation to widen the lens. Advertisers often ask for people of color in their ads to showcase their awareness and sensitivity and to appeal to the widest possible audience. But do they also ask an overweight person, an older person, a poor person, or a trangender …
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In A Dallas Courtroom, The N.R.A. and Ackerman McQueen Meet Again
Q. How do men in suits fight? A. With lawyers in a court of law. In the legal skirmishes that continue between the National Rifle Association and its former ad agency, Ackerman McQueen, there is much tit for tat. It seems to me that their differences might be settled the old way—in a duel. But, I digress. According to The Dallas Morning News, the N.R.A. says it felt misled by the ad agency. And get …
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Cleveland Browns Fans Unleash A Lot of Energy
Why do brands spend many millions of dollars on stadium naming rights? Two words: captive audience. At FirstEnergy Stadium in Cleveland, Ohio, for example, Browns fans see countless brand impressions over the four-hour game day timeframe. It makes sense that many of these impressions are made by the host. FirstEnergy—whose 10 electric utilities form one of the nation’s largest investor-owned electric …
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