You know social networking has jumped the shark when brands like Mott's start to lampoon the format. [via Adfreak] …
Interactive Agencies And Passive Mentalities
My new column on Talent Zoo won't be on the home page until Thursday, but you can check it out now. I take a closer look at the BBDO/Big Spaceship/HBO/Cannes credit kerfuffle, as was discussed here. We all know the MO of lead agencies—and by “lead agencies” I mean the brand agencies, traditional agencies, “big dumb agencies,” whatever you want to call them. They want control. Over ideas, money, credit, over …
Continue Reading about Interactive Agencies And Passive Mentalities →
Walmart Changes Logo, Drops Hyphen. Craziness!
I like good logos and all, but I don't quite get why people obsess over them. And I can't imagine the decision-making process that went into Walmart's new logo. Plus, they're dropping the hyphen. So, what do you think? …
Continue Reading about Walmart Changes Logo, Drops Hyphen. Craziness! →
Flapping In The LoDo Wind
I left Denver in August 2003, and while I'm in touch with a few friends who work in the business there, I'm pretty much out of the loop. Which is one reason I enjoy reading The Denver Egotist. Here's something The Egotist posted today that has me scratching my chin. McClain Finlon had another round of layoffs, with pretty much everyone not connected to an existing account receiving paid severance. The head count is …
You Have To See Yourself Before You Can Laugh At Yourself
What Is The Most Influential Media?
In the UK, France, and Germany, the Internet is significantly more influential than any other media, according to a study (PDF) by Fleishman-Hillard and Harris Interactive. In fact, online experiences, at least in these European countries, are nearly twice as influential as TV and eight times more influential than traditional print media. Matt Dickman, a VP at Fleishman-Hillard in Cleveland, gives a nice overview on …
Continue Reading about What Is The Most Influential Media? →
Car Tee Yay Kicks It On MySpace
According to Marketing Daily, French jeweler and watchmaker Cartier has chosen to kick off an online campaign for its latest collection, Love by Cartier, on MySpace. "Blogs, group(s) or individual Web sites are no longer the signs of a new era, but are an established reality for a whole new generation," said director of international communications, Corinne Delattre. "As a large brand, we must be able to communicate …
Farts in the Wind
Five years ago interactive was still an exotic discipline. One that lacked respect from traditional creatives reared on print, radio and TV. Of course, that's changing and fast, for even the most entrenched people in advertising know how to follow the money. Brian Morrissey of Adweek, reminds us that the transition is still underway, particularly when it comes to award show recognition. The issue, long a point of …