Advertising News and Know-How
How did we end up in a world where private companies want more regulation and the government wants less? If I understand this New York Times article correctly, that's what's happening: The Senate Commerce Committee began Wednesday to look at how online companies collect and use data about Internet users for advertising, and was told by several big Internet companies that it needs to pass a new law to enforce privacy …
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By David Burn
Designer William Drenttel, a founding editor at Design Observer, discusses his pre-design background as a "Mad Man." When I started at Compton, account executives on Procter & Gamble generally had MBAs from Penn, Columbia or Dartmouth. We were white and generally male. We bought our (white) shirts at one of three places: Brooks Brothers, J.Press ("of New Haven"), or Paul Stuart. There were no other acceptable …
By David Burn
Rob Walker reminded me to take a closer look at an article in Sunday's edition of The New York Times. The article discusses the efforts to create hand-washing habits in Africa as a disease prevention measure. But embedded in the piece is this pearl: “For most of our history, we’ve sold newer and better products for habits that already existed,” said Dr. Berning, the P.& G. psychologist. “But about a decade ago, we …
By David Burn
I didn't do well in economics and I don't claim to know much about abstractions like "the economy," but I do know how to read a newspaper. People have been trying to find the right words for what's going in America today: slowdown, recession, depression. When people line up outside their bank, praying that they will be able to withdraw their money, we're in a depression bind. No, it's nothing like 1929. Not yet. …
By David Burn
Strong American Schools is a nonpartisan public awareness and advocacy effort aimed at elevating discussion amongst America's leaders about the need for education reform. Once the leader in educating our youth, America has slipped to the middle of the pack − endangering the future of our nation’s children and the American economy. Creative for this $5 million campaign, breaking today in 16 states is provided by SS+K. …
By David Burn
In the past few months, just about every major company in the semiconductor business has joined a rush into the solar industry, paving the way for what observers predict will be cheaper, better and more efficient equipment for both consumers and businesses. Mark Pinto of Applied Materials According to The Austin American-Statesman, worldwide installations of photovoltaic equipment sales soared by 60 percent last …
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By David Burn
Vinny Minchillo, chief creative officer of Scott Howell & Company, writing in Ad Age, says he's working to improve political advertising and that the category is "one of the last great untamed creative opportunities." Focus group after focus group, for political and traditional clients alike, shows that people hate attack advertising. At least, what they perceive as attack advertising. They have no trouble with you …
Continue Reading about Surprise Attacks Okay. Smart Attacks Even Better. →
By David Burn
The desire for industry accolades at Cannes has screwed a global agency as it pursues more clients in China. Omnicom Group Inc.'s TBWA Worldwide has been working on both sides of China's global image, according to The Wall Street Journal. On behalf of sportswear maker Adidas, TBWA's Beijing office has been running a campaign focused on Chinese pride, showing Chinese athletes supported by throngs of fans. At the same …
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