Marketing bloggers, like Jackie Huba, are loving Rob Walker's new book, Buying In. But Huba wanted more than a read through, she wanted to question the Savannah-based author and New York Times Magazine columnist directly. Here's one of her questions and Walker's response: Q: Is "I buy, therefore I am" just as common today as it was 100 years ago? A: I think it's more true. A century ago, you wouldn't sell deodorant …
Customers Are More Than Buying Machines, They’re Members of a Movement
According to Adweek, Scott Goodson of StrawberryFrog is intent on moving the needle for the brands in his agency's stable. But not by driving trial, no, that's for simpletons. Strawberry Frog wants to start something. They want to create a movement (in the name of brands). Cultural Movements is StrawberryFrog's DNA. Cultural Movements is the process StrawberryFrog uses to develop innovative strategies for our …
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Stop Oil Speculation Now
Stop Oil Speculation Now is a PR campaign backed by the airlines. It's designed to create sympathy for their plight (and deflect blame) as they attempt to cope with sky hugh fuel costs. According to Ad Age, the campaign is working. Nearly 1 million messages were sent by airline customers to Congress in the first two days of the campaign. The goal of the campaign is to pressure Congress to regulate gas prices. …
More Obamarketing
I've written before about Barack Obama's sophisticated marketing machine. Today's Salon reveals even more: Now Obama's campaign is aiming to be ahead of even the GOP's standard in applying sophisticated data mining techniques across the board, supported by all the traditional canvassing, door-knocking and other work it's been doing. The campaign is collecting some of the most helpful data on its own. For example, …
P&G CMO Steps Down
Jim Stengel, P&G's Chief Marketing Officer since 2001, is stepping down, to be replaced by Marc Pritchard, former head of P&G's cosmetics business. Stengel's worked for P&G for 25 years. Ad Age reports that his last day will be Oct. 31. Why's he leaving? Was he pushed out? He's only 53 and, according to AdWeek, he's got big plans for the future: [A] P&G rep [said]...Stengel was simply ready to move on. "Jim feels …
Suzuki Has A New Ad Agency!
I hope this means they're getting rid of their tagline with the exclamation point! Here's the story from Ad Age! American Suzuki Corp. has handed its $100 million-plus auto account to independent Siltanen & Partners Advertising, Marina del Rey, Calif., just three months after bringing on the shop to handle two projects. Congrats, Siltanen! But in all semi-seriousness, I hope they don't dig up Baby Bob again! …
Have A Drink with Mother Freedom
Phil McClary, a musician from Smithton, MO near St Louis, asks A-B to reconsider. According to The Guradian, McClary performed his work to a warm reception at an anti-InBev rally over the weekend. He told his local paper: "I have had numerous emails from people who worked at AB telling me the song really summed up what they were feeling." …
The Right Spin
Karen Hughes can sell. In fact, she can even polish a turd, and that's not something many people in this business have the stomach for. According to The New York Times, Hughes is now with Burson-Marsteller and ready to pitch in. Here's a small slice of her email introduction to the Burson crew: I’ve always considered myself an advocate for the people I’ve advised, and I’m looking forward to advocating on behalf of …
