[via Tim Nudd at Adfreak] …
Continue Reading about NFL Stars Make V-Formation for Reebok’s Speedwick Performance T-Shirt →
By David Burn
[via Tim Nudd at Adfreak] …
Continue Reading about NFL Stars Make V-Formation for Reebok’s Speedwick Performance T-Shirt →
By David Burn
Can we make a better ad banner? Or would that be like making better liver and onions? Microsoft-owned agency, Avenue A/Razorfish is betting on the former. According to Brian Morrissey at Adweek, the agency is testing new Web display units that weave the social-media features popular on many sites directly into banner ads. Shiv Singh of Avenue A/Razorfish said efforts like this are part of an industry-wide effort to …
Continue Reading about Friends Don’t Let Friends Click Banners →
The Wall Street Journal reports that GM, in dire straits, is looking to its ad agencies to pinch pennies: In its latest attempt to save money, General Motors has asked its advertising agencies to slash their fees by as much as 20% this year and next, according to several people familiar with the matter. The owner of Cadillac and Chevrolet works with dozens of agencies around the country, including Publicis Groupe's …
Continue Reading about GM Wants More Efficiency Out Of Its Ad Agencies →
By David Burn
The New York Times takes note of the above ad created by Santo, an Argentine agency. “When we talked to consumers about Coke, we realized they didn’t know that it has no added preservatives or artificial flavors,” said Cathryn Sleight, marketing director of Coca-Cola Great Britain. “We felt it was important to reassure Coke drinkers of this fact.” In other words, this is a spot made from research, not creativity. …
By David Burn
Alan Grayson is fighting the war profiteers. I hope he wins. [via Where's My Jetpack?] …
By David Burn
Renny Gleeson of W+K wants to know how we manage to tend to our personal brand(s) and our online workflow. This is what he does: Here I am sitting in Finland, sipping from the hotel wifi, and I've got skype, twhirl, work webmail, gmail, yahoo mail, twitter, netvibes and Facebook live - and in this multiplicity, watching 'Friend Feed' choke, flail and self-reference itself. And I still have to figure out how to force …
Continue Reading about Renny’s “Rampant Kudzu of ‘You-Ness'” →
By David Burn
I sometimes call myself a content machine. Yet, Ground Zero's Court Crandall deserves a higher distinction. We can call him a content god. According to Adweek, Crandall--whose second film, A Lobster Tale, is released on DVD this week--sees a bright future for content in the agency world. "I have no intention of jumping ship [for Hollywood]," said Crandall. "My hope is that divisions in other agencies starting with …
By David Burn
According to Ad Age, Miller High Life sales rose by nearly 1% during the second quarter, a strong performance for a brand in a challenged category (full-calorie domestic macrobrews) that had seen steep declines in sales for several years leading up to the advent of the current Common Sense campaign. Here's the latest, politically themed twist in the campaign: …
Continue Reading about For Common Sense, We Have to Turn to Beer →
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