Marketing to digital natives aged 12 to 26 is a tough task for the Gen X (and older) crowd, for Millennials have built up a heretofore unseen immunity to typical marketing come ons. But Millennials are not perfectly immune. According to BusinessWeek, a marketer simply needs to speak their language. And thanks to efforts by Edo Interactive, a Nashville-based firm, brands like Jersey Mikes sub chain are learning the …
Brands Spawn Labels
I often find myself saying, "If you're thinking it, someone else is doing it." According to Ad Age, that someone else is Pepsi. Sprouting from its Green Label Art initiative, the Pepsi brand has launched a virtual record label dedicated to digital singles. Green Label Sound, as the nascent outlet is called, has lined up two artists so far, Chicago hip-hop group Cool Kids and boy-girl synth duo Matt and Kim. So the …
It Ain’t Easy
Mark Fitzloff, Wieden + Kennedy's newly appointed co-ECD said something to Adweek that I like. "People think it's easy to work on Nike. But what we've learned is that provocative advertising is not sector specific." …
This McCain Is Rich…In Sodium and Potassium
When your brand shares the same name as a Presidential candidate, why not take advantage of it? That's what McCain Foods is doing: McCain Foods, a Canadian package-food company that has languished in American freezer aisles for years, has decided it's time for a change -- at least in frozen potatoes. McCain and Chicago-based agency Schafer Condon Carter decided on "Why McCain should be in the White House." The …
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LinkedIn Goes Hollywood
I generally like the no-frills, mostly business approach of LinkedIn. But today's New York Times reports that the site is struggling, and may find a bit of a boost in with the Hollywood crowd: The company bills itself as “the world’s largest and most powerful business network” but is known to most people as the Web site they begrudgingly visit every few months to approve be-my-contact invitations. Could Hollywood’s …
We Sell Guns
Talking about gun control in a commercial context is tough. Like abortion, it's a polarizing topic. Yet, it's one that can't be brushed under the rug--not in a nation of shooters. According to Adfreak, Modernista has erected the nation's largest outdoor board on the Mass Pike near Fenway Park on behalf of its client, Stop Handgun Violence. Since 1995, Stop Handgun Violence has increased public awareness about the …
Now In Pacifica
AdPulp started in our NW Chicago apartment nearly four years ago. Soon thereafter, BFG Communications invited me to move to Hilton Head Island to work on Diageo's liquor brands and Camel. I'm still with BFG, but Darby and I have relocated to Portland, Oregon. I snapped the above photo of Crater Lake with my iPhone on Thursday. If there are any Portland area writers, designers or ad people reading this, I'd love to …
Advertisers Try To Get Some Face Time
New facial-recognition marketing efforts are cropping up. What might make for a good plot twist in a Sci-fi novel is actually detailed in The Wall Street Journal. Dunkin' Donuts is among the first marketers in the U.S. to begin testing the technologies, at two locations in Buffalo, N.Y. People ordering a coffee in the morning can see ads at the cash register promoting the chain's hash browns or breakfast sandwiches. …
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