I don't doubt these figures on mobile usage from C|NET and Neilsen, but I do find them somewhat stunning. For the second quarter of 2008, U.S. mobile subscribers sent and received on average 357 text messages per month, compared with making and receiving 204 phone calls a month, according to Nielsen. In the first quarter of 2006, Americans sent and received 65 text messages per month. The number of messages sent and …
Employment at Portland Advertising & PR Agencies Has Grown 37 Percent from 2003 to 2007
I had the pleasure of meeting Daniel Timothy Wood, Digital Strategy Director at PMSI, over coffee this morning at Jace Gace on SE Belmont. He mentioned a recent article in The Oregonian that lists several creative firms who have opened shop in Portland, some specifically to serve Adidas. The latest newcomers include Chicago marketing firm Tangible Worldwide and Boise-based Fuel3 Advertising, which announced its entry …
An Ad Guy’s Laundry
I just spent some time catching up on Steffan Postaer's recent posts to his blog, Gods of Advertising. Here's some of what I picked up: Creatives can be an insecure lot. Agencies need to reinvent themselves, sometimes every six to eight weeks. Steffan thinks the Caddilac spot with Kate Walsh is trying too hard. Steffan has a PR associate at Euro RSCG/Chicago look at his some of his posts before publishing …
Al Gore Didn’t Invent The Internet, But “Internet TV” He Might Have A Claim To
I was watching Current on Comcast cable last night and was struck by the number of consumer generated spots the channel was serving. These ads even have their own acronym, VCAM, which stands for Viewer Created Ad Message. Here is Current's pitch: We've teamed up with the world's biggest brands and they want you to make their commercials to run on Current TV. Get creative and break the mold. Make the ads you want to …
Blasting Swift Boats From Fortified Positions Onshore
Spending on political advertising -- which includes candidates' as well as third-party ads -- is expected to reach about $3 billion this year, compared with $1 billion in 2000. According to The Wall Street Journal, attempts are increasingly being made by lawyers from the campaigns to negate the damaging effects of third party ads against them. Negate, as in, having the spots pulled by the stations. Compared with …
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An Actual Client Who Actually Likes Creative. Maybe.
MediaPost reports on a Unilever exec who had some interesting things to say at Advertising Week: In the continuing tug-of-war between what drives the train--creative or media--a top Unilever executive Thursday came out in favor of creative. While there is an argument that lackluster ads can still deliver a message with shrewd placement, Babs Rangaiah said if the creative does not drive demand, a strong media plan is …
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Demand Compressed Natural Gas Now! Not Tomorrow, Now.
CNGNow.com is part of PickensPlan. …
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Before You Speak Persuasively, You Must First Speak the Language
Stop slap and pasting anglo-centric messages on people of color. This is 2008 man, get your micro-targeting together! Pete Blackshaw, writing for Ad Age, says the same, albeit with a bit more tact. "If we really want the right insights, we need to advertise and enable feedback in Spanish (and perhaps also other languages over time). We might even use the power of Spanish-language video to better communicate key …
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