If you have high blood pressure or a propensity to weep for the nation, DO NOT turn on your TV today. If you do turn on the TV, the chance that you will be overwhelmed in an avalanche of state-sponsored lies is much too high. Instead, let's hear from a man who knows a lot about state-sponsored lies, former chess champion of the world, Garry Kasparov. Kasparov grew up in a totalitarian state, where the news was …
The Glorification of Personalization in Marcom Is Persistent But Misguided
Since 2014, the Association of National Advertisers has surveyed its mostly client-side members to identify the marketing word of the year. This year the winning nomenclature is “Personalization.” Other top choices in the ANA 2019 Marketing Word of the Year voting: “equality and inclusion,” “data,” and “in-house.” "Personalization is what customers expect," one participant in the survey said. "Every current and …
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Stanford Professors Find that Native Advertising Builds Credibility, Doesn’t Deceive
Do you get excited by new academic research? I am happy to report that a portion of the Adpulp audience does indeed perk up when new research reveals significant findings. In this case, we have a new study that validates "native advertising," a popular form of digital advertising. Before we look at the research, I'll define terms and place native advertising in historical context. Native means the ads mirror the …
What’s All This Commotion in the Ocean?
To call attention to the suffering marine animals face due to overconsumption, Sea Shepherd and agency Braaxe decided to remake the classic game ‘Operation’. Introducing ‘Operation Ocean’, where players must save a dolphin threatened by ocean waste. https://youtu.be/tsw619qPnjA According to the United Nations Environment Agency, 70% of the marine plastic waste is linked to fishing equipment lost or abandoned by …
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Fearlessness Is HIGHLY Attractive In A Democratic Nominee for President
Ad legend, Bill Bernbach, said, "The most powerful element in advertising is the truth." I get the feeling that Kamala Harris and her marketing team well understand this fundamental. https://youtu.be/vDSsci8uy8E What truths did we just hear in this spot-on political commercial? She prosecuted sex predators. He is one. She shut down for-profit scam colleges. He ran one. She held big banks …
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Women Often Feel Unsafe Because Way Too Many Men and Boys Are Sexual Predators
One in three women experiences physical or sexual violence in their lifetime. Thus, women are continuously on guard. This is an emotional, physical and economical drain on half of the global population, and a wake-up call for the other half. In order to create a society that is intolerant of violence against women, men and boys must become aware of the time women and girls spend thinking about their …
The New Gannett Faces The Same Old Problem (How To Make Money Online)
Newspapers are vital to our communities and to the democratic process. True or false? If people speak with their pocketbooks, and I believe we do, the answer is false. Big Doesn't Mean Best, But Big It Is The $1.2 billion merger of Virginia-based Gannett and New York-based New Media Holdings Group is now complete, forming the nation’s largest newspaper chain. What will this merger mean for newspapers and news …
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Big Mike Bloomberg Is Going To Spend Whatever It Takes To Defeat Don
There are many maddening areas of public life, including "Pay to Play," which rules American politics. To win a seat in the U.S. Congress, it takes about $3M every two years. We could opt to change the rules, but we're nowhere near bringing this legislative change to the fore. In politics, as in so many areas of life, money talks. This week, Mike Bloomberg's money is speaking loudest. He entered the race to become …
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