Last Thursday, as we gathered around our closest friends and family, we hopefully all found many things to be thankful for. Steffan Postaer, for one, used the holiday to reflect on how thankful he is for his career in advertising (which appears to be going quite well). No matter how tawdry and desperate things can get in Ad Land there is simply no other vocation I would prefer. For over 20 years advertising has been …
Yes, We’re Obsessed With Bringing You A Highly Condensed, Impactful View of the Marketing & Media Industries
This is our 6000th post on AdPulp. Who knew there was that much material out there waiting to be processed? …
Santa’s A Metrosexual
Seattle agency Creature is giving Santa a makeover this Christmas. Their premise is this: hook Old Saint Nick up with a Palm Centro and the dude will transform into a Sea & Cake fan. There's also a Facebook component to the campaign, in addition to a mix of television, outdoor and viral. Palm Centro will be available for as low as $49.99 during the holidays. …
More Whitewashing And Today’s Not-So-Feel-Good Statistic
"...turnover with minorities is 30 percent higher than whites at IPG." Adweek used a non-staff writer to put together this report on diversity, and the lack thereof, in the ad industry. While much of the report is nothing new, that 30% stat is huge. Because we're talking about IPG--a very, very large holding company, not some small agency where 30% would only amount to a few folks. With the economy and the ad …
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Buy Buy
People backed their not new cars away from their houses with upside down mortgages over the holiday weekend and went shopping. Let's hear it for America! The National Retail Federation's 2008 Black Friday Weekend survey--which measured Friday and Saturday, and used estimates for Sunday--indicates that some 172 million Americans shopped in stores and Web sites over Thanksgiving weekend, an increase from last year's …
Our Cognitive Wiring Needs A Tune Up
"We can't solve problems by using the same kind of thinking we used when we created them." -Albert Einstein I was reading my signed copy of Tom Asacker's new book, A Little Less Conversation: Connecting with Customers in a Noisy World, on the plane from Houston this morning. The opening passage in Chapter 3 reached out and grabbed me: The ideas that you've been exposed to about business, that it's all about …
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Spotlight On NW Creative: Taxi Cafe
Taxi is one of Canada's premier creative companies. As such, they're not satisfied with merely making ads. It's 2008 after all, and "the agency" as we know it is rapidly morphing into something new—part media arts studio, part brand incubator. Which is why I'm grateful to Ed Cotton at Influx Insights for finding this article on Taxi Cafe in Vancouver, BC. Cotton sees the agency's move into retail as a way for ad …
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Just Don’t Lose Your Phone In America
iJustine (Justine Ezarik) and Karen Nguyen are internet famous. With that fact in mind, AT&T hoped to borrow some of the ladies' equity to sell more phones, but Ad Age, for one, isn't impressed. So far, AT&T and its vloggers have published 11 episodes, produced by Tremor Media, but it's hard to imagine anyone watching more than one, if that. The series is heavy on AT&T, but light on storyline, unless you find it …
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