Alan Wolk was asked by Valeria Maltoni to look into the future and tell us what he sees. I think we're going to see a lot of brands behaving badly in social media. They'll behave badly- or foolishly- because they can't fathom that the one-way conversation is over and that consumers aren't fascinated by what they have to say. And they'll behave badly because they'll be advised by bad social media strategists, the ones …
Spotlight On NW Creative: Goat Trimmers
People in the Pacific Northwest have their own way of doing things. Take grass and weed maintenance. In Topeka, you'd just roll out the John Deere and mow that stuff down. Well, Tacoma ain't Topeka. In Tacoma, they put goats on the job. Hat tip to Whitney Keyes, who writes a Seattle P-I Reader Blog called The Biz Bite. …
Continue Reading about Spotlight On NW Creative: Goat Trimmers →
Free Ad For Olan Mills
More information on Olan Mills. More information on Orange Coat. p.s. Huskers v. Tigers on 1/1/09! …
The Key Word In “Selling Out” Is Selling
Does the topic of selling out hold any value for you? Personally, I can't relate to the topic. I see it as something from another time. But maybe that's me and maybe I'm strange. ShoeMoney, a guy who makes large buckets of cash from his blog is interested in the topic. He points to a post by Skelliewag on bloggers not selling out. This is how it starts: Here's the most inspiring blog post I've read in a really long …
Continue Reading about The Key Word In “Selling Out” Is Selling →
Flaky Use of Blogs, Video and Twitter
Park City Mountain Resort Blog is keeping skiers and boarders up to date on slope conditions--a smart thing to do and an easy to execute social media strategy. For even more timely updates, Park City visitors can turn to Twitter, where the resort's digital DJ, Eric Hoffman, is keeping the place well waxed. The Twitterati will also want to follow PCSki. [Hat tip to Mack Collier] …
Continue Reading about Flaky Use of Blogs, Video and Twitter →
Chrysler Drops Lump Of Coal In Omnicom’s Stocking
Chrysler is closing shop for 30 days. Shutting down production. Making no cars. From a Mad Man's perspective, it's horrible time to be on the Chrysler account. Ad Age Exhibit A: A Chrysler Bankruptcy Could Leave Omnicom Out $80M Ad Age Exhibit B: Omnicom Set to Cut Up to 3,500 Jobs Should Chrysler fail to make good on their debts, PHD, Chrysler's media agency, would be in the worst position. Omnicom siblings BBDO, …
Continue Reading about Chrysler Drops Lump Of Coal In Omnicom’s Stocking →
It’s A Moser-Wellman Word After All
Disney World is being taken over by the people. Yes, socialism has come to Orlando. Actually, no. It's extreme personalization that's making a splash. Disney created Sun7News.com, a site that lets you customize a video with your name or the name of a Mouse-loving family member. Annette Moser-Wellman calls the effort "marketing well." She also says, "Celebration is a need that everyone has - even in a turbulent …
Continue Reading about It’s A Moser-Wellman Word After All →
Power To The People
When you go to an agency site, where do you click? If you're like me, you look at the "Work" and then click the "About" page to learn more about the people who work there. One thing though, the bios found are typically written in lame-o corporate speak. Why not let the people tell their own stories? Better yet, why not recognize that the people already are telling their own stories, then use the agency site to point …