Lewis Lazare: Element 79 Partners/Chicago has a new partner. The agency whose clients include Gatorade and Tropicana orange juice has acquired a Chicago interactive agency called Tractiv, formed last spring by two former Leo Burnett staffers, Chris Miller and Kurt Karlenzig. "Chris and Kurt are a remarkably good fit with our shop," said Element 79 leader Brian Williams. Tractiv, with a staff of five, will be housed …
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