Dawn Anfuso, senior editor for iMedia Connection spoke to Kevin Doohan, director of web marketing for Omaha-based ConAgra Foods, a Fortune 100 company. iMedia: Consumer-generated content is scary for many brands because of their inability to control it. How do you view the topic? Have you had much experience dealing with it yet? Any advice for other marketers? Doohan: I believe consumer-generated content is best when …
Grand Marnier Takes “The Conversation” Offline
[via Copyranter] …
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Gawker Poaches Another One
Ben Popken, of The Spunker has a new gig—editor of Gawker Media's The Consumerist. Joel Johnson will be moving up to Executive Editor of the site. Hit me up at ben [the darn at sign] consumerist.com with your consumer kvetching, hot ads and dishy industry dirt. You may recall Ben was recently looking at becoming a copywriter. I think he made a wise turn. I mean, why be told what to write by uncaring clients, when …
Crispin Puts On Lederhosen For VW
From The New York Times: Volkswagen may have retired its unwieldy "Fahrvergnügen" slogan, but a quirky new ad campaign for the struggling carmaker is once again invoking its German heritage. Along with faux-German catch phrases ("Straight outta da Autobahn" and "Fast as schnell"), the campaign introduces Helga, a blonde in white go-go boots who demonstrates the features of the redesigned Volkswagen GTI Mk V …
Sending Chills Through Chat
From USA TODAY: The first worm targeting Apple Computer's Mac OS X operating system has surfaced, though it does not appear to be widespread or especially dangerous. Its emergence, however, could indicate that hackers — who have almost exclusively targeted the much-larger Windows PC market — are expanding their attacks, computer-security experts say. The so-called OSX.Leap.A worm is designed to spread over iChat, …
Beware Of 29E
I-Am-Bored posted this hand-written consumer complaint against Continental Airlines last year. I was unawre of it until today, when Consumerist picked it up. It begins, "Dear Continental Airlines, I am disgusted as I write this note to your about the miserable experience I am having in seat 29E on one of your aircrafts. As you may know, this seat is situated directly across from the lavatory, so close that I can …
Hey Mr. Bartender…
John Condon, Leo Burnett's new chief creative officer recently spoke with Adweek. See the Jan. 23rd print edition. Q. How do you get past a creative block? A. I go for a walk. And if that doesn't doesn't work, I can flush it out with scotch. I'm a bourbon man myself, but I appreciate a leader with Condon's candor. …
Hitting Up The A-List Does Not A PR Strategy Make
From Phil Gomes: A whole bunch of people are talking about this article from a magazine I don't read. Reminds me of something that started early in my career. Something I called "Wall Street Journal Syndrome." Even as a junior employee, it astounded me how a PR team could pole-vault over every expectation and every conceivable measuring stick, only to allow themselves to get beaten up for not getting a "hit" in the …
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