https://www.youtube.com/watch?v=tz99nt9z_qw Still one of the funniest videos ever made about the ad biz, courtesy of the now out-of-business Elvis & Bonaparte Advertising in Portland. By the way, someone recently registered ReachFrequency.com just to post this video by itself. It's a bit mysterious. …
America’s Next Top Entrepreneur
Microsoft is launching a new product, Office Accounting 2007. As part of the launch party, the software company is conducting a competition for the best small business idea in the country. The winner of this contest (which ends Jan. 30, 2007) gets free retail space in New York City for one year, $100,000 of start-up funds and free software and tools to run the online aspect of the business. Strawberry Frog worked …
Nick Denton Back Watch
Om Malik is a playa. A pimp daddy. Online video, gaming, data centers and virtual work - they were part of my larger vision of GigaOM network. Today, we took the next step forward and launched NewTeeVee.com, a site devoted to online video, and other technologies that are reinventing the video experience. The new site has a section called "The Stars", where one can read about an attractive young woman eating a praying …
Quote Of The Day
"We're turning Interpublic into a real company." So says Michael Roth, CEO of Interpublic. Ad Age has the full report on what Roth said today at a media-industry conference. …
Screw Micro Sites. Invest In The Brand’s Macro Site.
Ad Age looks at how many consumers choose to interact with brand websites. The numbers are pretty outstanding, at least in the examples given. Corporate and brand websites -- once derided as "brochureware" in a digital marketing world that quickly moved to sexier applications -- are getting a rehabilitation of sorts as their traffic numbers vie with those of many consumer sites in the web's long tail. Such …
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Without Ego There Is No Genius
Randall Rothenberg dropped in on Peter Arnell and lived to tell his Ad Age readers about it. Mr. Arnell has been unquietly unmaking the concept of marketing services ever since he burst into view in the late 1980s with such out-of-the-box ideas as fashion ads that didn't feature the products, city-inspired in-store installations and architect-designed teapots. It's all of a piece. "Da Vinci, Jefferson, Michelangelo …
McCann Creatives Forced To Be “Army Strong”
Not sure if you need to be a subscriber to read the whole thing, but Adweek has an interesting report on the McCann creatives who underwent basic training in order to fully understand life in the US Army so they could work on their new account: By his second day of basic training at Fort Jackson, S.C., Craig Markus had had enough. A day earlier, Markus—lead creative on McCann Worldgroup's U.S. Army account— and 55 of …
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He Man Supplier Plays With Dolls To Great Effect
Carmichael Lynch has been making some great TV for Tractor Supply Co., the largest retail farm and ranch store chain in the United States. The spot above uses dramatic pause, or silence, to a degree rarely seen in a commerical. These spots also show respect for the audience. Ranch hands and others in need of Carhartt bibs like to laugh too! …
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