...but rather in New York Magazine. I'll have to take time to digest this one. It's 6,000 words long, or so. …
Continue Reading about The Definitive Julie Article–Not in Bentonville Magazine →
...but rather in New York Magazine. I'll have to take time to digest this one. It's 6,000 words long, or so. …
Continue Reading about The Definitive Julie Article–Not in Bentonville Magazine →
By David Burn
There was no winner in the fourth quarter. It was pretty much one poor spot after the next. Mercifully, it ended on a semi-decent effort from a fan (with an assist from Pytka). [UPDATE] Participants in USA Today's real-time consumer focus group, saw things much differently. They loved the crabs that carry away an ice chest of Bud. The spot which aired at the start of the fourth quarter was the most popular spot of …
By David Burn
"Federline...fries!" …
Continue Reading about Emerald Nuts and Nationwide Get In the Game During 3rd →
By David Burn
Coca-Cola ran three spots in the second quarter, all of which were well done. The brand's Black History month spot may have been the best of the three, given the historic nature of today's game. Although, it's hard to find fault with the Grand Theft Auto remake, which journeys back in Coke time to the big "I'd like to teach the world to sing..." productions. I also like the Doritos consumer generated spot, which I've …
Continue Reading about Coca-Cola Gains Ground In 2nd Quarter →
By David Burn
Bud Light opened the game strong with three commercials. The first, "Rock, Paper Scissors," I didn't care for, but the other two were funny. …
By David Burn
Timing is important in business, as it is in life. Which is why I take my hat off to Anheuser-Busch for launching Bud.tv tomorrow--the day after the Super Bowl. The effort would be impressive any day of any week, but it's even more so on a day when everyone (not just industry types) are talking about advertising. Here's how The New York Times Magazine describes the project: Bud.TV may be a marketing venture at …
By David Burn
Adweek created a new Super Bowl blog and recruited several luminaries from Adlandia to contribute to it today. One luminary, direct marketing guru Seth Godin, (who coined the term "permission marketing" ) says today's media game isn't about "selling anything, per se." Instead, it’s about creating a short little movie that spreads. Yes, it’s permission marketing. Permission marketing because viewers are asking for …
Continue Reading about Super Bowl Spots Don’t Need To Induce A Transaction To Work →
By David Burn
Need a guide to today's Super Bowl ads? USA Today has one (broken down by brand name). As you can see, A-B has nine spots running during the game. That's over $20,000,000 in jacked up CBS airtime. …
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