True Hoop is a pro basketball blog written by Henry Abbott. Abbott is a journalist with more than a dozen cover stories and one hundred plus feature articles to his credit. His work has appeared in HOOP, Inside Stuff, Men’s Journal, the official NBA Finals program and on CBS’s national radio network. He's making bloatospheric news this week because he sold his media property to ESPN. Steve Rubel ponders which blog …
Brand Stewards Start To Listen
Media Post reported a few weeks ago on the relationship between Technorati and Ogilvy. In an effort to help clients better understand the blogosphere, Ogilvy North America has enlisted the services of blog-tracking company Technorati. "We believe the blogosphere can have a considerable impact on brand health," Carla Hendra, co-CEO of Ogilvy North America, a WPP Group agency. She said that Technorati will aggregate …
Delete The Crap
Venture capitalist and blogger, Guy Kawasaki, schools us on closed system commenting. “Moderated comments” is an oxymoron. If your company is trying to be a hip, myth-busting, hypocrisy-outing joint, then it should let anyone comment. The concept that people have to be invited to post comments is pathetic—if you hold yourself out as a big cojones company, then act like it. Even the concept that one has to register to …
Tits And Ass! Hurry! Tits And Ass!
Ariel Waldman's blog has been taken over (for a few days) by Steve Hall. I'm rendered speechless, so I'll let Jetpacks do the talking for me. "This is akin to the cast of The Simpsons showing up in guest roles on 24." …
Hugh The Vulnerable
Stormhoek's Hugh MacLeod has been travelling around jolly old England offering grocery shoppers samples of the South African wine he helps market. Johnnie Moore has some interesting things to say about the activity. It's all a million miles away from high-powered branding from the top down. You let go of the trappings of high office when you follow this path, and get down to the grassroots, taking the risk of having …
Tagline Du Jour
WSJ (paid sub. req.) looks at one department store's attempt to redefine itself via advertising. J.C. Penney Co. today will unveil a new marketing campaign centered around the slogan "Every Day Matters," the latest step in its long-running push to update its image to reflect more stylish offerings. The new campaign comes just a few months after J.C. Penney abruptly switched its account to Publicis Groupe's Saatchi & …
Theatre of the Mind
Mark Ramsey of Hear 2.0 conducted an interview with Watts Wacker, the noted futurist and author. When dealing with Wacker, there's an abundance of great matter to slice from (as if his thoughts are prime rib of beef). Here's a plateful on radio for you: Q. Where do you see the future of radio? A. One of the reasons that I think radio could have such a vibrant next 50 years or so is the issue of imagination and …
String Theory 2.0
Tech Dirt is pointing to a neat social media idea from The Economist. They've decided to publish, in the form of a blog, all of the letters they receive (excluding ones that are patently offensive). There's also a comments section for each one, so that the letters they receive don't just serve as static items, but as conversation starters. Already, within a few days of launching, plenty of people are commenting on …