Edelman DERT, the new blog from Edelman’s Digital Entertainment, Rights and Technology Team speculates that social networking sites have an immense opportunity in the mobile realm. The nature of social networking is in many ways ‘information snacking’ or dropping in to the site for a few seconds to see what friends are up to. Nielsen/Netratings confirm that the average MySpace or Bebo user spends less than 30 seconds …
PepsiCo Thirsty For Gamers
According to Ad Age, Pepsi-Cola North America wants to keep gamers gaming deep into the night and they have just the solution—a new co-branded beverage called "Mountain Dew Halo 3," named for Microsoft's popular Xbox 360 game. The new Dew is positioned as "game fuel." PepsiCo has partnered with Microsoft before. In 2005, the beverage marketer gave away nearly 10,000 Xbox 360 systems in its "Every 10 minutes" cap …
Custom Publishing Is Advertising
Richard Siklos of The New York Times, after spending "a languorous afternoon watching a new form of video entertainment, sponsored by advertisers like Budweiser and General Electric," questions the line between commercial messages and content. While I question his questioning, I do like how he ties it all back to custom publishing, pointing to examples like Time Inc.’s All You, Benetton’s well-regarded Colors and …
Google The Good
Google Earth, a satellite mapping service from the search giant that seeks to "do no evil," has teamed with the United States Holocaust Memorial Museum in a bold move to shine light on the crisis in Darfur, Sudan. photo courtesy of Houtlust Thanks to this initiative, 200 million Google Earth users worldwide can now literally see razed villages, casualties and squalid refugee camps in the central African …
In B2B Circles, Event Income Outpaces Ad Revenue
Scott Karp at Publishing 2.0 points to some interesting data from Media Daily News: In a milestone symbolic of the shifts taking place across all media, business-to-business media can no longer be described as the "trade press." That's because print advertising now represents a minority of the revenues generated by business-to-business media companies. According to a compilation of 2006 revenue data released Monday …
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As You Can See On Slide 63…
Cartoon courtesy Hugh MacLeod, who now does work for Microsoft (Powerpoint's manufacturer) Virginia at Brains on Fire recently found herself "under a mountain of slides." I shudder to think what the % of total working hours of my career have been spent making, perfecting, or presenting slides. My first role at Dell had a very formal title - Corporate Strategy Analyst in the Office of the Chairman, but could have been …
Not Boston
Josh Spear's intern, Carmel, uncovered this innovative out-of-home promotion for Teenage Mutant Ninja Turtles. Digital marketing agency, Ginga, projected these scenes directly onto a 25-story building in Sao Paulo. The Brazilians, while curious, discerned no imminent threats to public safety. …
“It’s Your Thing” Falls On Deaf Ears
USA Today is running a particularly harsh headline today in the Money section: Pier 1 falls off shoppers' radar. Once a must-shop store for tchotchkes, wicker and affordable Asian furniture, Pier 1 has wound up one of the weakest of home furnishing stores, battered by the bad real estate market. The retailer said Thursday that its same-store sales were down 11% for the quarter, closing out what new CEO Alex Smith …
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