Put people first. Refer to car buyers as people and treat them as guests?
I don’t get it. I don’t get it because I don’t own a Lexus or Toyota.
A Company with A Conscience and A Big Wrench
As a result of the COVID-19 pandemic, Toyota Motor North America, Inc. continues to assist those in need with essential supplies, emergency relief and is providing on-going support to many local organizations and non-profits. These efforts include monetary, “in-kind” donations, plus utilizing several of the company’s North American facilities to fabricate face shields while collaborating with medical device companies to speed the manufacture of ventilators, respirators and other vital devices for hospitals.
“Toyota’s core value has always been to contribute to society in meaningful ways beyond providing mobility for our customers,” said Ted Ogawa, incoming CEO, TMNA. “With our plants idled and our dealers focused on servicing customers, we are eager to contribute our expertise and know-how in order to help quickly bring to market the medical supplies and equipment needed to combat the COVID crisis. Our message to the medical equipment community is we are here to help, please utilize our expertise.”
ACE is The Helpful Place
I like to see retailers who remain open place a strong emphasis on the brave frontline hourly employees who make IT ALL work.
I also like this simple reminder from ACE: If it breaks or you run out, we’ve got you, neighbor. ACE knows who it is and what its customers need. That is comforting. ACE doesn’t need to reinvent itself in a time of crisis, it simply needs to be there in a time of crisis.
By the way, how smart is it to advertising backyard furniture and grills, right now? For millions of people who are sheltering in place, a new grill delivered to your door could be just the thing that Mister and the rest of the family need.